The Right Virtual Event for the Right Audience is a Catalyst for Growth

Creating unique virtual events targeted to the attendees’ needs drives key outcomes

What you’ll learn

In a study commissioned by Airmeet, Forrester Consulting surveyed 165 virtual event decision-makers in North America about their goals, challenges, and strategies.  

Powered by those unique insights, this research report presents a powerful recipe for maximizing virtual event success — pairing the right virtual experiences with the right audience at the right time. The report also unveils hidden opportunities and gaps to help you place better bets as a decision-maker. 

Key takeaways:

  1. 82% of event leaders plan to conduct more or the same number of virtual events. Learn the ways to differentiate your events to beat the competition.  
  2. 73% believe that the right event, for the right audience, at the right time, brings better results. Learn how to do it.
  3. 76% of event leaders agree there’s a need to create diversified virtual experiences. Find the most preferred ways in the report.
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