{"id":80969,"date":"2023-02-14T10:01:06","date_gmt":"2023-02-14T10:01:06","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=80969"},"modified":"2023-06-27T08:27:16","modified_gmt":"2023-06-27T08:27:16","slug":"virtual-event-engagement","status":"publish","type":"post","link":"https:\/\/www.airmeet.com\/hub\/blog\/virtual-event-engagement\/","title":{"rendered":"Blueprint to Turn Your Virtual Event Engagement All the Way to 100"},"content":{"rendered":"\t\t
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If your virtual events aren\u2019t engaging, you won\u2019t achieve your goals for winning over new customers, building relationships with employees, or whatever else motivates you to\u00a0<\/span>host virtual events<\/a>.<\/span><\/p>

As a virtual event organizer, you hope to never hear crickets. You want attendees to interact with each other and the speakers. You want them to ask questions and even help guide the content of the event.<\/span><\/p>

You hope to create a lasting impression\u2014instead of temporary boredom.<\/span><\/p>

To achieve these goals, you need the right ideas, strategies, and tools on your side.<\/span><\/p>

Let\u2019s dive in.\u00a0<\/span><\/p>

The secret to making your events more engaging? Emotion<\/b><\/h2>

To make your virtual event more engaging\u2014and avoid passive consumption\u2014you need to understand what attendees <\/span>really <\/span><\/i>want to get out of a virtual event experience. They\u2019re not just in it for the information.<\/span><\/p>

The<\/span> HAAAM framework<\/span><\/a> describes the 5 emotions that attendees want to feel:<\/span><\/p>

  1. Hopeful<\/span><\/li>
  2. Adventurous<\/span><\/li>
  3. Active<\/span><\/li>
  4. Accepted\u00a0<\/span><\/li>
  5. Motivated<\/span><\/li><\/ol>

    Your virtual event attendees are going to show up live because they\u2019re expecting to feel one of those 5 emotions. (If they just wanted to learn something, they could read a book or follow a course.)\u00a0<\/span><\/p>

    It\u2019s your job to know which emotions fit your target audience the best and deliver that desired experience.\u00a0<\/span><\/p>

    By evoking these emotions, you\u2019ll naturally keep your audience engaged. You can then spread that excitement and emotional response with the \u201cpass-through\u201d strategy, which means giving attendees something they can\u2019t resist talking about. That could be<\/span> the opportunity<\/span><\/a> to design their own custom Nikes, hear one of their favorite bands, or talk with a famous business leader they admire.\u00a0<\/span><\/p>

    Below, we\u2019re diving into tons of ideas to help you evoke the emotions that will have your attendees not just listening but <\/span>actively participating<\/span><\/i>\u2014and even talking about the event after it\u2019s over.\u00a0<\/span><\/p>

    Benefits of keeping your audiences engaged<\/b><\/h2>