{"id":77534,"date":"2022-12-29T11:35:01","date_gmt":"2022-12-29T11:35:01","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=77534"},"modified":"2023-06-26T11:10:41","modified_gmt":"2023-06-26T11:10:41","slug":"event-trends","status":"publish","type":"post","link":"https:\/\/www.airmeet.com\/hub\/blog\/event-trends\/","title":{"rendered":"Event Trends for In-person, Hybrid, and Virtual Events in 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77534\" class=\"elementor elementor-77534\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fa4169b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fa4169b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26f36ce9\" data-id=\"26f36ce9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15998d91 elementor-widget elementor-widget-text-editor\" data-id=\"15998d91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>As we head into the New Year, many event professionals are studying event trends and predictions. Many are already predicting a year of change and disruption.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Competition\u2019s rising, budgets are tightening, and technology\u2019s evolving. Staying at the front of the event industry will be harder than ever.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>But don\u2019t worry, we\u2019ve got your back.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>We\u2019ve collected the most important event trends for 2023. You can explore industry-wide, hybrid, and virtual event trends below.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Let\u2019s dive into the future trends in the event industry!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Industry-wide event trends 2023<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>1) Events are more than lead-generating engines. In 2023, they\u2019ll span the entire buyer\u2019s journey<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>For years, marketing teams used events as simple lead-generation machines. Event attendees went in, and MQLs came out. But here\u2019s the thing. Events can (and <em>should<\/em>) do so much more.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>That\u2019s where <a href=\"https:\/\/www.airmeet.com\/hub\/blog\/what-is-event-led-growth\/\">event-led growth<\/a> comes in. We\u2019ve shown how the events can contribute across the entire user journey.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li><strong>Discover<\/strong>: Building brand awareness and affinity among the problem or brand unaware by creating valuable and memorable experiences<\/li>\n<li><strong>Engage<\/strong>: Engaging buyers and warm prospects to realize the value you deliver faster and become life-long customers<\/li>\n<li><strong>Grow<\/strong>: Growing affinity and advocacy among your customers and community members<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you\u2019re still using events as simple lead gen engines in 2023, you <em>will <\/em>get left behind.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":77552,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"421\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/elg-1024x421.png\" alt=\"Event-led growth as an event trend\" class=\"wp-image-77552\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/elg-1024x421.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/elg-300x123.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/elg-768x316.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/elg.png 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>2) Return-on-emotion will become a standard metric<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Until now, event marketers focused on driving <em>business <\/em>outcomes. But in 2023, the event industry will get a lot more emotional.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Emotional marketing is all about creating an emotional connection with your audience. It\u2019s about speaking to their needs, desires, and goals.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>According to Omar Jenblat\u2019s (founder of digital agency BusySeed) <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/02\/26\/lets-get-emotional-the-future-of-online-marketing\/?sh=4986e11c4d0c\">deep dive<\/a> into virtual event marketing trends, \u201cConsumers who are emotionally connected to a brand are worth two times more to a business than the average.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/02\/26\/lets-get-emotional-the-future-of-online-marketing\/?sh=bfbfb134d0cb\">Consumers with an above-average emotional response typically spend 23% more than average<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Primarliy, there are five emotions that drive an event\u2019s success \u2014 hopefulness, adventure, activeness, acceptance, and motivation. By invoking these emotions, organizers can build meaningful connections with the audience, in turn driving a better return on their investment.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>3) One-off events are gone. Say hello to a year-long event calendar<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Remember when corporate event trends led companies to run one or two mega-events per year? They poured money into one big splash and hoped that it would create opportunities.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>That\u2019s the old way. Future trends in event planning suggest that the old strategy isn\u2019t fit for purpose in 2023.<br><a href=\"https:\/\/www.airmeet.com\/hub\/blog\/building-connections-to-power-growth-with-your-year-long-event-spectrum\">Event pros are already designing year-long event calendars<\/a>. Instead of cramming everything into one mega-event, they\u2019re using smaller, more targeted events to guide buyers down the funnel toward conversion.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Stop thinking of events as one-off activities. Instead, start building continuous threads of conversation and engagement.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":77553,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"564\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/survey-1024x564.png\" alt=\"Year long events calendar as an event trend\" class=\"wp-image-77553\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/survey-1024x564.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/survey-300x165.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/survey-768x423.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/survey.png 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>4) Want greater impact? Focus on event marketing and sales alignment<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Most marketing and sales teams are at loggerheads. Sales wants revenue, and marketing wants brand love. Coming into 2023, corporate event trends suggest alignment will make or break your event strategy.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>To build a strong alliance between sales and marketing, prioritize the 3 Ds:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li><strong>Dashboards<\/strong>: To work together, you have to speak the same language. Communication is everything when it comes to relationship building.<\/li>\n<li><strong>Definitions<\/strong>: Know your data. If one team is looking at one set of numbers and another team a different set, then you\u2019re never going to be on the same page.<\/li>\n<li><strong>Disqualifications<\/strong>: Define your ICP and standardize the definition across your entire company.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Consider this your wake-up call. The future of in-person, hybrid, and&nbsp;<a href=\"https:\/\/www.airmeet.com\/hub\/virtual-events\/\" target=\"_blank\">virtual events<\/a>&nbsp;is sales-marketing alignment.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>5) Event marketing roles are evolving<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The traditional role of the event professional is changing. In the past, their job was to generate leads for sales. But as events become more strategic, so too must the event marketer.<br>One of the most important virtual and hybrid event marketing trends tracks the evolution of <a href=\"https:\/\/www.airmeet.com\/hub\/run-of-show\/event-marketer-job-description\/\">event professionals<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Old event professionals had a narrow focus and a small group of collaborators. Following today\u2019s corporate event trends, event professionals will operate across the entire customer journey. They\u2019ll see the bigger picture, unite different functions, and turn every event into an experience.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":77554,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"774\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/old-new-world-1024x774.png\" alt=\"\" class=\"wp-image-77554\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/old-new-world-1024x774.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/old-new-world-300x227.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/old-new-world-768x581.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/old-new-world.png 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p><\/p>\n<figcaption>The new trend in the event marketer&#8217;s role<\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>6) Attendee-first events will be the winners<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In 2023, the war for buyer attention will intensify. Attracting buyers to your events is only going to get harder.<br>To stand out, <a href=\"https:\/\/www.airmeet.com\/hub\/blog\/using-empathy-to-craft-winning-event-design\/\">you have to create incredible attendee-first experiences<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Attendee-first means prioritizing your event attendees above ROI, pipeline, and leads. It\u2019s your attendees\u2019 event, you\u2019re just hosting it. With the future of virtual events, you win when your attendees win.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>7) Generate impact before, during, and after events&nbsp;<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Events are big investments. They take weeks, months, or even years to plan. They cost thousands, maybe millions, of dollars to run. While old-school events made a big splash on the day, they created very few ripples.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>But that\u2019s all changing.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Event professionals are repurposing events into \u201ccontent confetti.\u201d Here are some confetti ideas from Airmeet\u2019s CMO, Mark Kilens:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li>Short YouTube videos from speakers curated into a playlist<\/li>\n<li>A course with several classes from the sessions<\/li>\n<li>Blog posts for the sessions that got the most engagement<\/li>\n<li>Turn the questions and comments into blog posts<\/li>\n<li>Create podcast episodes from the best audio clips<\/li>\n<li>Build a mini-email course with different micro-lessons from each session<\/li>\n<li>Use the attendee engagement data (polls, Q&amp;A, most talked topics) to write a post-event recap blog<\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>8) Committees will create the best event experiences<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The days of the lone event marketer are long gone. Future trends in event planning point to event planning <em>committees <\/em>taking over.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Cross-functional committees bring together different perspectives, ideas, and insights. They promote alignment and collaboration.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Don\u2019t tackle event planning alone. Recruit the best people from across your org and elevate your event planning.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Virtual event trends 2023<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>9) Match event types to audiences \u2014 or risk boring your attendees<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Three-quarters of event planners say aligning the right event, audience, and time can drive&nbsp;<a href=\"https:\/\/www.airmeet.com\/hub\/ebook\/the-right-virtual-event-for-the-right-audience-is-a-catalyst-for-growth\/\" target=\"_blank\">business growth<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>But aligning all three things is easier said than done.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>According to Forrester\u2019s report on virtual events trends, here\u2019s how marketers are using trade shows, webinars, and networking events:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":77555,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"329\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/stat-1024x329.png\" alt=\"Aligning events with the audience as a trend. \" class=\"wp-image-77555\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/stat-1024x329.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/stat-300x96.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/stat-768x247.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/12\/stat.png 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>10) Event tech will unlock immersive virtual networking<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Humans are social animals. It\u2019s baked into our DNA. In the past, virtual events have done a bad job of connecting people with people. Networking was clunky.&nbsp;<a href=\"https:\/\/www.airmeet.com\/hub\/blog\/best-webinar-platforms-with-breakout-rooms\/\" target=\"_blank\">Breakout rooms<\/a>&nbsp;were full of awkward silences.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>But virtual events trends in 2023 point to change.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Improved <a href=\"https:\/\/www.airmeet.com\/hub\/blog\/virtual-event-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual event platforms<\/a> have made networking effortless and enjoyable again. For example, Airmeet offers fluid spaces, virtual lounges, and session chats to bring people together.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>11) Attendees will expect more from virtual events<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Another significant event trend is rising attendee expectations. Just <a href=\"https:\/\/www.airmeet.com\/hub\/ebook\/the-right-virtual-event-for-the-right-audience-is-a-catalyst-for-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">one-third<\/a> say virtual events are engaging. Fewer say virtual events feel unique. They want more value, more intimacy, and more engagement. And they want it all without sacrificing the quality of the event experience.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In the past, features like on-demand content, easy networking, and online commerce were all \u201cnice to haves.\u201d But coming into 2023, they\u2019re firmly in the &#8220;need to have&#8221; category.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Today\u2019s attendees might tolerate a mediocre event experience. But tomorrow\u2019s attendees won\u2019t. To keep up with virtual event marketing trends, put your attendees at the heart of everything you do.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Empower your attendees to network in a more human and natural way. Enable them to take home connections, knowledge, and memories.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>12) Virtual event content will compete with Netflix&nbsp;<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you made a list of your competitors, who\u2019d be on it? Maybe some industry rivals? Or all the companies offering the same service?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>What about Amazon and Netflix? Or Hulu? Or TikTok?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Today\u2019s audiences are spoiled. There are so many entertainment options that it\u2019s hard to get their attention. Although it might feel strange to say a B2B company is competing with the latest Stranger Things season\u2026 it is.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>According to virtual event marketing trends, the best events in 2023 will replicate Netflix\u2019s playbook: relatable stories, superb production, strong storytelling, and binge-worthy content.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>13) Event tech will play matchmaker<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In the past, virtual events have been all about one-to-many relationships. That\u2019s partly due to underdeveloped matchmaking engines, but also a lack of empathy for users. Coming into 2023, that\u2019s changing.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Next year, attendee-to-attendee match-making will be a big focus.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>This will be made possible by advances in artificial intelligence and machine learning. Instead of laborious manual matching, algorithms will scan attendee lists and connect people based on shared interests, sectors, and locations.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>14) Goodbye one-size-fits-all agenda. Hello, personalized event tracks<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When you log into Netflix, you see a curated list of shows and categories. Your home screen\u2019s unique because it\u2019s based on your unique interests. Increasingly, attendees expect personalization in their events.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Attendees want experiences tailored to their specific needs and interests. And they want the ability to customize their experience.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In the past, event marketers could get away with a one-size-fits-all approach. But in 2023, that won\u2019t cut it. Event organizers can use registration forms to offer personalized session suggestions and leverage event data to personalize follow-up emails.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>15) Attendees want environmentally friendly events<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In the past, asking tens of thousands of people to fly across the country (or even across continents) for a one- or two-day event felt normal.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Now? Not so much.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Attendees are more environmentally conscious. Yes, they want to attend events\u2026 but not at the cost of the planet.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Event organizers must align their strategies with their attendees\u2019 beliefs and preferences. Will organizations host in-person events? Probably. But we predict more event planners will move away toward more sustainable hybrid events or virtual event alternatives.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>16) We\u2019ll see more experiments with 3D, AR, and VR&nbsp;<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>For years, we\u2019ve heard that new 3D, AR, and VR are poised to revolutionize events. Finally, we\u2019re going to see it happen. Cheap headsets like the Meta Quest have opened up a ton of commercial possibilities. One of the most exciting 2023 event trends is the rapid proliferation of 3D, AR, and VR tech.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Expect engaging product demos, immersive virtual tours, and a whole host of exciting new experiments.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>17) Live Translation<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Virtual events solve a major challenge for companies \u2014 overcoming physical barriers to reach a global audience. However, the language barrier is yet to be solved fully. In future, live translation to multiple languages would allow companies to reach global audiences without any hiccups.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Hybrid event trends 2023<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>18) Hybrid events will gain market share<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>We\u2019ve talked about the future of virtual events, but what about hybrid events?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.meetingspotlight.com\/article\/stats-73-event-planners-expect-hybrid-events-be-more-common-future\">Three-quarters<\/a> of event planners say there will be more hybrid events in the future. This is because they offer the best of both worlds\u2013\u2013the flexibility and reach of a virtual event with the personal connection of an in-person event.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>19) Data will replace guesswork<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>As&nbsp;<a href=\"https:\/\/www.airmeet.com\/hub\/what-are-hybrid-events\/\" target=\"_blank\">hybrid events<\/a>&nbsp;platforms mature, expect a torrent of new attendee data. As well as improving event experiences, that data will also bolster performance measurement and reporting.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>20) Technology will drive greater accessibility<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Hybrid events will become more accessible than ever in 2023. Event planners will be able to leverage robust virtual event platforms to deploy automatic captioning and translation services. These services will make events accessible to audiences around the world.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Additionally, virtual reality technology will also be used to create more accessible events, allowing people with disabilities and impairments to participate in the event experience fully.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Future trends in event planning<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The event space never stands still for long. Looking back at 2022 event trends predictions, so much changed through the year. Just as before, the in-person, hybrid, and virtual events trends we predicted now will evolve through 2023.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When you\u2019re planning your strategy for the next six or 12 months, remember to stay receptive and agile. Keep your ear to the ground. Listen for new event planning trends. Test new ideas and keep your&nbsp;<a href=\"https:\/\/www.airmeet.com\/hub\/blog\/the-definitive-corporate-event-planning-guide-for-growth\/\" target=\"_blank\">event planning strategy<\/a>&nbsp;ahead of your competition.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The events industry is always changing, evolving, and adapting. Align your event strategy with key 2023 event trends so you don\u2019t get left behind!<\/p>\n","protected":false},"author":37,"featured_media":77556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[1],"tags":[240],"industries":[],"use_cases":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Trends for 2023: Hybrid, In-Person and Virtual Events<\/title>\n<meta name=\"description\" content=\"Don\u2019t get left behind! Learn about all the key event industry trends for hybrid, in-person, and, virtual events for 2023 and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.airmeet.com\/hub\/blog\/event-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Trends for 2023: Hybrid, In-Person and Virtual Events\" \/>\n<meta property=\"og:description\" content=\"Don\u2019t get left behind! 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