{"id":72901,"date":"2022-09-30T13:33:54","date_gmt":"2022-09-30T13:33:54","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=72901"},"modified":"2025-03-03T11:11:40","modified_gmt":"2025-03-03T11:11:40","slug":"the-return-on-events-framework-to-demonstrate-impact","status":"publish","type":"post","link":"https:\/\/www.airmeet.com\/hub\/blog\/the-return-on-events-framework-to-demonstrate-impact\/","title":{"rendered":"Demonstrating Impact: Everything You Need to Prove ROE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"72901\" class=\"elementor elementor-72901\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0da89f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0da89f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31ed818\" data-id=\"31ed818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8033e8 elementor-widget elementor-widget-text-editor\" data-id=\"b8033e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Measuring something like ads or SEO is natural\u2014there are clicks, pipeline, and open rates\u2014it\u2019s not always so easy with events. But the move to virtual gatherings has created a digital footprint flush with qualitative and quantitative insights that most marketers are yet to capitalize on.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s time to look at measuring event impact in a whole new way. Here\u2019s everything you need to prove ROI and impact on your stakeholders.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaae9d6 elementor-widget elementor-widget-heading\" data-id=\"eaae9d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you\u2019re measuring, what you\u2019re not<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bbe9c elementor-widget elementor-widget-text-editor\" data-id=\"19bbe9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s a common notion that events are a lead-generating mechanism. Many who take a macro view of event data only measure with that one goal in mind. To prove that objective, they might look at:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registrations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attendees<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leads and demos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pipeline and revenue<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poll responses<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53bee02 elementor-widget elementor-widget-text-editor\" data-id=\"53bee02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But when you consider events through such a singular lens, you miss out on so many opportunities to prove impact elsewhere. Events aren\u2019t just about MQLs and conversion, they can help you grow your top-line brand awareness, brand acquisition efforts, and direct traffic.<\/span><\/p><p><span style=\"font-weight: 400;\">In order to measure toward these goals, you might look at areas like:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer loyalty<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer retention<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referrals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement touchpoints\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event quality<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Of course, not all of these areas have an easy-to-use yardstick. Concepts like \u201cquality\u201d are notoriously difficult to measure, but all this requires is a little out-of-the-box thinking:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-313ecf7 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"313ecf7\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tPre-event quality might be determined by things like turnout rate and live attendance\n\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed861d elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"fed861d\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tMid-event quality might be determined by things like session sit-through rate, participation in polls, number of booth visits\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9015f4 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"b9015f4\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tPost-event quality might be determined by things like NPS, social media mentions, feedback, and repeat attendees\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07073a9 elementor-widget elementor-widget-text-editor\" data-id=\"07073a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Start considering this data holistically and you\u2019ll start to understand how many touchpoints events truly have, and what an ecosystem of growth they can be. Once you start measuring what previously seemed unmeasurable, you\u2019ll have plenty of data to support your future budget asks.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0150c elementor-widget elementor-widget-heading\" data-id=\"df0150c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to extend scope and budget for events<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9458ed2 elementor-widget elementor-widget-text-editor\" data-id=\"9458ed2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Having more spend means being able to provide better experiences for your audience, but C-suite executives require deep dives, charts, numbers, and a lot of green on your dashboard before they\u2019re willing to increase your budget and extend the scope. That means you need to get tactical with your approach.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9365f71 elementor-widget elementor-widget-text-editor\" data-id=\"9365f71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Demonstrating the following numbers is a great way to prove ROE to your stakeholders. To collect data that can prove merit, ask yourself these questions:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fdd31 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"76fdd31\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWhat kind of accounts are you bringing to events\u2014even if they\u2019re not converting right away, building relationships is an important step\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbe837 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"7bbe837\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tDid you see an increase in organic brand searches post-event?\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec35449 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"ec35449\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWhat level of speakers and partners are you attracting? Showcase how you\u2019ve entered a new tier of authority and credibility\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bdb10b elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"9bdb10b\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tHave your events resulted in customer testimonials that create online brand reputation?\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e74e0 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"61e74e0\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tHow is your customer retention? Determine the dollar value of engaged accounts\u2014if 10 customers worth $10k each of business return to your events, you\u2019ve engaged $100k worth of attention\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2622105 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"2622105\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tHave you noticed any account expansions? Draw a parallel between the number of events attended and the number of expanded accounts\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa39db3 elementor-widget elementor-widget-text-editor\" data-id=\"fa39db3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you can demonstrate these numbers, you\u2019ll be better equipped to tie your events directly to the success of the overall business. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6737d6 elementor-widget elementor-widget-heading\" data-id=\"d6737d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use a metric matrix to most effectively measure your events<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a345e elementor-widget elementor-widget-text-editor\" data-id=\"71a345e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Using Event-led Growth (ELG) as a framework helps you see two new truths about events:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Events are not one-time occurrences but a continuous growth mechanism<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Events have a multivariate structure for multiple use cases<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41809e elementor-widget elementor-widget-text-editor\" data-id=\"f41809e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Achieving goals comes down to setting the right expectations. You set yourself up to best measure your event success by selecting the right metrics. Run your event plans through this matrix to determine which metrics are the best fit for you\u2014understand that you can\u2019t use the same metrics for different event types:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc9ad4 elementor-blockquote--skin-boxed elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"9dc9ad4\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWhat type of virtual event is it?<br>\nWhat is the desired outcome?<br>\nWhat\u2019s the funnel stage?<br>\nWhat\u2019s your audience definition?<br>\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec99caf elementor-widget elementor-widget-text-editor\" data-id=\"ec99caf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For example, if you have a cold audience, you shouldn\u2019t seek to measure the networking connections made or pipeline achieved. This type of event is about creating brand awareness and engaging a large audience enough to create repeat audience members.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3886c elementor-widget elementor-widget-image\" data-id=\"3e3886c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"633\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-1-1024x810.png\" class=\"attachment-large size-large wp-image-72913\" alt=\"A table which clearly shows what metrics to track for each stage in Event-led Growth\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-1-1024x810.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-1-300x237.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-1-768x607.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-1.png 1392w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ca250 elementor-widget elementor-widget-text-editor\" data-id=\"11ca250\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Projecting numbers in advance is another good way to build the case for events. Here are some formulas you can use to create some structure around your projections: <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2960947 elementor-widget elementor-widget-image\" data-id=\"2960947\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"232\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-2-1024x297.png\" class=\"attachment-large size-large wp-image-72916\" alt=\"Formula to determine the impact of events on Pipeline velocity\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-2-1024x297.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-2-300x87.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-2-768x223.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-2-1536x445.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-2.png 1825w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Calculating the impact on pipeline velocity <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a561de7 elementor-widget elementor-widget-image\" data-id=\"a561de7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"179\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-3-1024x229.png\" class=\"attachment-large size-large wp-image-72917\" alt=\"Formula to calculate the potential ROI of an event\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-3-1024x229.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-3-300x67.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-3-768x172.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-3-1536x343.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-3-2048x458.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">It takes months for some attendees to turn to customers, here's the quickest way to show potential ROI<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5704977 elementor-widget elementor-widget-image\" data-id=\"5704977\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"232\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-4-1024x297.png\" class=\"attachment-large size-large wp-image-72918\" alt=\"Formula to calculate growth percentage\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-4-1024x297.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-4-300x87.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-4-768x223.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-4-1536x446.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/ROE-creative-4.png 1825w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">What's the growth percentage and the impact on soft metrics?<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8af561 elementor-widget elementor-widget-text-editor\" data-id=\"d8af561\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember, you need different metrics for business-optimized vs. experience-optimized events. Depending on who needs the analysis, you can shift the reporting from a micro view all the way to 30,000 feet. The way you tell the story of the data to different stakeholders matters.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">The more data you\u2019re able to collect, the better you can speak everyone\u2019s language and demonstrate how events fit into their frameworks for success as well.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2911712 elementor-widget elementor-widget-heading\" data-id=\"2911712\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ELG is your strategic weapon for ROE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4990e93 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"4990e93\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tELG as a framework helps you think wider and deeper about how to integrate marketing efforts and campaigns together to create not just one-off instances, but continuous growth. That\u2019s a big promise, so it has to be backed by data and methodology in order to build a case for future investment.\u00a0\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2976e elementor-widget elementor-widget-text-editor\" data-id=\"4f2976e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If pipeline is the only goal anyone is paying attention to, events will never be recognized as the growth drivers they truly are.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Proving that events can be a center of gravity means clearly tying their impact to business outcomes. Under the ELG framework, you should be tracking data not just around or a few months after the day of your event, but all year long.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There\u2019s so much to learn from looking at events dashboards month to month\u2014what activity are you seeing? Are attendees watching your content? Are you getting more follows or downloads? You want to be looking at the lifetime of an event campaign in order to truly demonstrate how much value you\u2019ve created.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b08fe2 elementor-widget elementor-widget-text-editor\" data-id=\"0b08fe2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>What are the Key Metrics for Measuring the Impact of an Event?<\/b><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af9f29 elementor-widget elementor-widget-image\" data-id=\"1af9f29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"311\" height=\"204\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/What-are-the-key-metrics-for-measuring-the-impact-of-an-event.png\" class=\"attachment-large size-large wp-image-113291\" alt=\"What are the key metrics for measuring the impact of an event\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/What-are-the-key-metrics-for-measuring-the-impact-of-an-event.png 311w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/What-are-the-key-metrics-for-measuring-the-impact-of-an-event-300x197.png 300w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a45d1 elementor-widget elementor-widget-text-editor\" data-id=\"e5a45d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hosting an event requires a significant investment of your time and financial resources. Isn&#8217;t that so? To assess the overall success of the event, its impact, and whether it achieved its objectives, it&#8217;s essential to evaluate key performance indicators (KPIs).\u00a0<\/p><p>Event KPIs will not only allow you to measure the success of your entire program but also help you calculate its ROI. It will additionally provide you with valuable insights that you can use to improve future programs.\u00a0<\/p><p>Let&#8217;s explore the key metrics that will define the event&#8217;s success.<b><\/b><\/p><ul><li aria-level=\"1\"><b>Registration: <\/b>Registration is one of the easiest metrics to track, but it\u2019s also one of the most important. This metric tracks the number of people who registered for an event. <br \/><br \/>A massive attendance at your event indicates the audience\u2019s genuine interest in the program and the effectiveness of your marketing strategies. Registration data actually helps understand your event reach and predict the overall success of an event.<br \/><br \/><\/li><li aria-level=\"1\"><b>Attendance Rate: <\/b>People have shown interest in registering for your event, now it&#8217;s time to figure out how many actually attended. Not everyone who registers will attend the event. Their schedules can change unexpectedly, making it difficult for some to attend.<br \/><br \/>A successful event involves many factors, but this is a critical first step towards the success of the event. So, kindly make an attendance tracking an integral part of the event management process.<br \/><br \/><\/li><li aria-level=\"1\"><b>Attendee Engagement: <\/b>Track this metric to gauge the overall engagement of your audience at the event. This includes monitoring Q&amp;A sessions, chat activity, and poll responses, providing data-driven insights into which activities your audience found most engaging. Also, you can better understand whether your content, speakers, and format were able to engage the audience.<br \/><br \/><\/li><li aria-level=\"1\"><b>Attendee Retention: <\/b>Don&#8217;t overlook this metric. There are high chances that your present event has had a few repeat attendees. When your event has a high recurring audience, it means your event is meeting their expectations and providing value.<br \/><br \/>For example, if there are 50 repeat attendees from your 200 people who attended the current event, then the attendee retention rate is 25%.<br \/><br \/><\/li><li aria-level=\"1\"><b>Speaker Engagement: <\/b>In order to check the effectiveness of the presentation, track speaker engagement. The speaker is the first person the audience interacts with. Did the audience enjoy the speaker\u2019s presentation? Were they actively listening? Was the presentation engaging? Did people interact with the speaker in real-time? Measure all of these things.<br \/><br \/><\/li><li aria-level=\"1\"><b>Email Campaign Performance: <\/b>If you\u2019ve run email campaigns to promote your event, don&#8217;t forget to monitor them. Track open rate, click-through rate, and more metrics to identify how effective the campaign was. You will get a sense of whether they completed certain actions you asked for, such as registration for your event. Tracking email campaign performance will allow you to modify your content and subject lines for better outcomes in subsequent campaigns.<br \/><br \/><\/li><li aria-level=\"1\"><b>Leads Generated: <\/b>If your event goal is to capture leads for your business, measure the number of qualified leads you have generated. This is considered the most important KPI for measuring the success of a program, especially for B2B events. Measure both the number of leads collected from the event and the number of leads generated via follow-up emails. This will help you generate new business in the future.<br \/><br \/><\/li><li aria-level=\"1\"><b>Conversion Rate: <\/b>Checking conversion tracking is basically the process of checking how effectively audiences are moving through your desired funnel, like making a purchase, signing up for a newsletter, filling a form, and so on. Keeping track of conversions not only provides you solid data about the ROI of an event but also gives you a perspective to better plan future programs.<br \/><br \/><\/li><li aria-level=\"1\"><b>Net Promoter Score (NPS): <\/b>The Net Promoter Score (NPS) is a metric that measures customer loyalty and satisfaction. It involves asking simple questions to event attendees on a scale of 1 to 10.<br \/><br \/>For example, if you ask a question like how likely are you to recommend this event to a friend, and family? <br \/><br \/>A score of 9-10 out of 10 indicates that they are highly likely to promote your brand to others; a score of 7-8 indicates that attendees are satisfied but hesitant to refer your offering; and a score of 0-6 indicates that they are dissatisfied with the product you sell.<br \/><br \/><\/li><li aria-level=\"1\"><b>Gross Revenue: <\/b>The ultimate metric that defines the success of an event is gross revenue. It measures the total revenue you have generated from all sources, such as ticket sales, sponsorships, and merchandise. This tool is truly essential for calculating sales and forecasting business growth.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3405816 elementor-widget elementor-widget-heading\" data-id=\"3405816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Events drive growth\u2014now go prove it<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2dddf6 elementor-widget elementor-widget-text-editor\" data-id=\"e2dddf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Old ways of thought saw events as nice-to-haves rather than the integral growth strategy they really are. Most business goals can be addressed by events\u2014events solve problems and hit targets, and they do so holistically.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With one good event, you can build brand awareness, create influence, earn immediate short-term revenue, provide unique content you can leverage later, and gain deep audience insights you can use for strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using ELG, you too can not just plan the right event for the right audience at the right time but also learn how to measure it so everyone can see the value events bring. With a few numbers, events can be a thread through your entire organization\u2019s growth strategy, and you can be the one to bring that strategy to life. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fca5450 e-flex e-con-boxed e-con e-parent\" data-id=\"fca5450\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb17d59 elementor-widget elementor-widget-heading\" data-id=\"cb17d59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f99394b e-flex e-con-boxed e-con e-parent\" data-id=\"f99394b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbba955 elementor-widget elementor-widget-toggle\" data-id=\"bbba955\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1961\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1961\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Will any tools be needed to measure the impact of the event? If so, what tools?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1961\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1961\"><p>You need an event management platform for tracking registration numbers, attendance rate, attendee engagement, &amp; marketing automation, CRM systems like HubSpot or Salesforce for tracking leads, &amp; conversion rate, and Google Analytics to gauge the website traffic and landing page performance.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1962\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1962\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What type of data should be used to demonstrate ROE?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1962\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1962\"><p>Quantitative data include sales figures, cost savings, customer acquisition rates, and website traffic. As well as qualitative data like customer feedback, and employee satisfaction surveys. And lastly financial data such as revenue, profit margin, and return on investment.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Will any tools be needed to measure the impact of the event? 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And lastly financial data such as revenue, profit margin, and return on investment.<\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aa805e e-flex e-con-boxed e-con e-parent\" data-id=\"8aa805e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5da897 elementor-widget elementor-widget-heading\" data-id=\"b5da897\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Reads\u200b <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-488065d e-flex e-con-boxed e-con e-parent\" data-id=\"488065d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57ef6ee e-con-full e-flex e-con e-child\" data-id=\"57ef6ee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b5736 elementor-widget elementor-widget-image\" data-id=\"02b5736\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.airmeet.com\/hub\/blog\/top-10-important-kpis-for-measuring-event-success\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-How-to-Run-a-Virtual-Event-Using-Best-Practices@2x-1024x512.png\" class=\"attachment-large size-large wp-image-82298\" alt=\"An Event planner working on an event proposal template\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-How-to-Run-a-Virtual-Event-Using-Best-Practices@2x-1024x512.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-How-to-Run-a-Virtual-Event-Using-Best-Practices@2x-300x150.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-How-to-Run-a-Virtual-Event-Using-Best-Practices@2x-768x384.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-How-to-Run-a-Virtual-Event-Using-Best-Practices@2x-1536x768.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-How-to-Run-a-Virtual-Event-Using-Best-Practices@2x-2048x1024.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310844d elementor-widget elementor-widget-heading\" data-id=\"310844d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.airmeet.com\/hub\/blog\/top-10-important-kpis-for-measuring-event-success\/\" target=\"_blank\">\nTop 10 Important KPIs for Measuring Event Success\n<\/a><\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c62012 e-con-full e-flex e-con e-child\" data-id=\"9c62012\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbdbb84 elementor-widget elementor-widget-image\" data-id=\"bbdbb84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.airmeet.com\/hub\/blog\/13-key-webinar-metrics-kpis-every-host-should-be-tracking\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/11\/Meta-Image-Power-of-webinars-as-a-content-marketing-tool-in-2022@2x-1024x538.png\" class=\"attachment-large size-large wp-image-44062\" alt=\"When it comes to webinar content, it can prove to be an effective method for lead and revenue generation.\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/11\/Meta-Image-Power-of-webinars-as-a-content-marketing-tool-in-2022@2x-1024x538.png 1024w, 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class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.airmeet.com\/hub\/blog\/13-key-webinar-metrics-kpis-every-host-should-be-tracking\/\" target=\"_blank\">\n13 Key Webinar Metrics (KPIs) Every Host Should Be Tracking\n<\/a><\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32559bf e-flex e-con-boxed e-con e-parent\" data-id=\"32559bf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1ebf2d e-con-full e-flex e-con e-child\" data-id=\"b1ebf2d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa9a3a elementor-widget elementor-widget-image\" data-id=\"eaa9a3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.airmeet.com\/hub\/blog\/a-comprehensive-guide-to-track-measure-and-increase-webinar-participation-contribution\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Registrant-and-Attendee-Data-1024x512.jpg\" class=\"attachment-large size-large wp-image-79664\" alt=\"Get the most out of your attendee data\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Registrant-and-Attendee-Data-1024x512.jpg 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Registrant-and-Attendee-Data-300x150.jpg 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Registrant-and-Attendee-Data-768x384.jpg 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Registrant-and-Attendee-Data-1536x768.jpg 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Registrant-and-Attendee-Data-2048x1024.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e4109 elementor-widget elementor-widget-heading\" data-id=\"a0e4109\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.airmeet.com\/hub\/blog\/a-comprehensive-guide-to-track-measure-and-increase-webinar-participation-contribution\/\" target=\"_blank\">\nA Comprehensive Guide to Track, Measure, and Increase Webinar Participation & Contribution\n<\/a><\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-261170f e-con-full e-flex e-con e-child\" data-id=\"261170f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6afc1b5 elementor-widget elementor-widget-image\" data-id=\"6afc1b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.airmeet.com\/hub\/blog\/event-marketing-attribution-and-roi-insights\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Event-Intent-1024x512.jpg\" class=\"attachment-large size-large wp-image-81392\" alt=\"Event Intent\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Event-Intent-1024x512.jpg 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Event-Intent-300x150.jpg 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Event-Intent-768x384.jpg 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Event-Intent-1536x768.jpg 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2023\/02\/Blog-Meta-Event-Intent-2048x1024.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1dee6a elementor-widget elementor-widget-heading\" data-id=\"c1dee6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.airmeet.com\/hub\/blog\/event-marketing-attribution-and-roi-insights\/\" target=\"_blank\">\nEvent Marketing Attribution and ROI Insights\n<\/a><\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Measuring something like ads or SEO is natural\u2014there are clicks, pipeline, and open rates\u2014it\u2019s not always so easy with events. But the move to virtual gatherings has created a digital footprint flush with qualitative and quantitative insights that most marketers are yet to capitalize on. It\u2019s time to look at measuring event impact in a [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":72994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[235],"tags":[238],"industries":[],"use_cases":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Return on Events - Right Way to Measure the Impact of Events<\/title>\n<meta name=\"description\" content=\"Even if you do everything right when executing your events by prioritizing audience, messaging, and experience, it will only make a difference once you learn how to measure impact the right way. 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