{"id":70580,"date":"2022-09-08T15:17:56","date_gmt":"2022-09-08T15:17:56","guid":{"rendered":"http:\/\/www.airmeet.com\/hub\/?p=70580"},"modified":"2022-09-15T17:17:30","modified_gmt":"2022-09-15T17:17:30","slug":"building-connections-to-power-growth-with-your-year-long-event-spectrum","status":"publish","type":"post","link":"https:\/\/www.airmeet.com\/hub\/blog\/building-connections-to-power-growth-with-your-year-long-event-spectrum\/","title":{"rendered":"Building Connections to Power Growth With Your Year-Long Event Spectrum"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70580\" class=\"elementor elementor-70580\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6787052 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6787052\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ded909a\" data-id=\"ded909a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b7e62d elementor-widget elementor-widget-text-editor\" data-id=\"7b7e62d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Tune in to the episode pod and be on your way to work!<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1b66a elementor-widget elementor-widget-wp-widget-media_audio\" data-id=\"ba1b66a\" data-element_type=\"widget\" data-widget_type=\"wp-widget-media_audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-70580-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/Podcast-Eventions-3.mp3?_=1\" \/><source type=\"audio\/mpeg\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/Podcast-Eventions-3.mp3?_=1\" \/><a href=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/Podcast-Eventions-3.mp3\">https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/Podcast-Eventions-3.mp3<\/a><\/audio>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85524a0 elementor-widget elementor-widget-text-editor\" data-id=\"85524a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Events are a powerful growth machine. They enable marketers to discover, engage, and grow their customers and foster building communities and sustainable relationships.<\/p>\n<p><\/p>\n<p>How crucial is it to have cyclical events across the year? What is the impact of events on your business growth? We call it &#8216;<a style=\"background-color: #ffffff;\" href=\"https:\/\/www.airmeet.com\/hub\/case-study\/how-tenbound-building-an-event-wave-airmeet\/?swcfpc=1\">event wave<\/a>&#8216; at Airmeet.&nbsp;<\/p>\n<p><\/p>\n<p>Industry leaders <a href=\"https:\/\/www.linkedin.com\/in\/sarahbreathnach\/\">Sarah Breathnach<\/a>, Head of Demand Generation &amp; Field Marketing at Hunters, <a href=\"https:\/\/www.linkedin.com\/in\/katiebrunette\/\">Katie Brunnette<\/a>, Sr. Director, Global Events &amp; Campaigns at Seismic, along with Airmeet&#8217;s CMO&nbsp;<span style=\"color: #1b8a93;\"><span style=\"background-color: #ffffff;\"><a href=\"https:\/\/www.linkedin.com\/in\/markkilens\/\">Mark Kilens<\/a><\/span><\/span>, dove deep into these questions on August 30th during the Eventions Episode 3\u2013Your Year-long Event Spectrum.<\/p>\n<p><\/p>\n<p>Missed the class? Don&#8217;t worry. We&#8217;ve got you covered!<\/p>\n<p>Experience the full episode of Eventions episode 3 here:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c182d elementor-widget elementor-widget-video\" data-id=\"37c182d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=kdYRfhnNzAs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3e498 elementor-widget elementor-widget-text-editor\" data-id=\"0f3e498\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here is the TL;DW (Too long; didn&#8217;t watch) for you all:<\/p><div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e78f9 elementor-widget elementor-widget-heading\" data-id=\"b7e78f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Think long term\u2014set up a calendar for the year ahead<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53743c2 elementor-widget elementor-widget-text-editor\" data-id=\"53743c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Host basic in-person, long virtual, and hybrid events such as user conferences and annual summits. You start planning for them for at least 12 months when they&#8217;re a constant on your calendar.<\/li><li>Doing this will give you more visibility and agility to accommodate short-format events.<\/li><\/ul><div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e67879 elementor-widget elementor-widget-heading\" data-id=\"8e67879\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Layer your calendar with short-format and high-engagement events<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0470c elementor-widget elementor-widget-image\" data-id=\"7c0470c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/3-1024x541.png\" class=\"attachment-large size-large wp-image-70590\" alt=\"Speaker post: Eventions with Sarah Breathnach\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/3-1024x541.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/3-300x159.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/3-768x406.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/3.png 1411w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a689105 elementor-widget elementor-widget-text-editor\" data-id=\"a689105\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Add layers to your event calendar by hosting short-format events such as partner events, VIP roundtables, meetups, regional events, etc. The impact is huge as you are wowing the audience, and the prep for them is not taxing.\u00a0<\/li><li>Hosting virtual events such as LinkedIn live, Networking mixers, AMAs, and webinars are resource-conservative (compared to in-person) and high-impact events that can host many audiences in a low-friction environment, offering a high-quality experience.\u00a0<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfea37 elementor-widget elementor-widget-image\" data-id=\"4cfea37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/4-1024x541.png\" class=\"attachment-large size-large wp-image-70591\" alt=\"Speaker post: Eventions with Katie Brunette\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/4-1024x541.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/4-300x159.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/4-768x406.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/4.png 1411w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8e7df elementor-widget elementor-widget-heading\" data-id=\"1b8e7df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Target your ICPs at events that share similar use cases<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55ec0e elementor-widget elementor-widget-text-editor\" data-id=\"f55ec0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Assess your business&#8217; budget and identify prospect hotspots in your specific event ecosystem. It will help you target your ICPs well. It will enable you to figure out the types of event formats you want to host them onto and how that ties to your bottom line.<\/li><li>Build a red thread to your event strategy. Integrate your product launches, webinars, and other offerings to your CTAs for a thriving pipeline and ROI.<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5a8d0 elementor-widget elementor-widget-image\" data-id=\"9e5a8d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/1-1024x541.png\" class=\"attachment-large size-large wp-image-70592\" alt=\"Speaker post: Eventions with Katie Brunette\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/1-1024x541.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/1-300x159.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/1-768x406.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/1.png 1411w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a43042f elementor-widget elementor-widget-heading\" data-id=\"a43042f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Discover your prospects by connection and content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd3404 elementor-widget elementor-widget-text-editor\" data-id=\"4dd3404\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Trust is the primary driving factor when making a buying decision. For that to happen, connecting with your prospects is paramount. No shortcuts.\u00a0<\/li><li>Practice intentional planning ahead of time that incites interesting conversations among teams and customers over a cuppa. Sit and learn together the needs of each other to craft content for your event calendar.<\/li><li>Developing content for your events not only captures your ICPs&#8217; interest but also benefits the entire community, empowering them with cutting-edge knowledge to become better at their jobs and thrive in their careers.<\/li><\/ul><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8e8a3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8e8a3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0259e0f\" data-id=\"0259e0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4098e63 elementor-widget elementor-widget-image\" data-id=\"4098e63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"423\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/2-1024x541.png\" class=\"attachment-large size-large wp-image-70593\" alt=\"Speaker post: Eventions with Sarah Breathnach\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/2-1024x541.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/2-300x159.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/2-768x406.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/09\/2.png 1411w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b003390 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b003390\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eee6491\" data-id=\"eee6491\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc02789 elementor-widget elementor-widget-text-editor\" data-id=\"fc02789\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Relationship building happens at events\u2014a perfect medium to bring people together and form meaningful connections and relationships. Having a solid annual calendar for the entire year helps sustain the momentum of such conversations and eventually grows the pipeline.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5260fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5260fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3941604\" data-id=\"3941604\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-152cc2b elementor-widget elementor-widget-text-editor\" data-id=\"152cc2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Fill in the form below to register with us for more of such insightful episodes on the Airmeet Eventions.\u00a0<\/p><p>The series entails six masterclasses with the top leaders in the industry, who\u2019ll share exclusive, experience-based knowledge, and win actionable marketing ideas to scale with event attendees.\u00a0<\/p><p>Registrations are always free at Airmeet. \ud83d\ude42<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26be98a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26be98a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0bae27f\" data-id=\"0bae27f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eabe19 elementor-widget elementor-widget-image\" data-id=\"7eabe19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"75\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/AM_Logo_Light_WM-300x75.png\" class=\"attachment-medium size-medium wp-image-64928\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/AM_Logo_Light_WM-300x75.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/AM_Logo_Light_WM-768x192.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/07\/AM_Logo_Light_WM.png 802w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f17ba elementor-widget elementor-widget-heading\" data-id=\"70f17ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Eventions<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b61054\" data-id=\"2b61054\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3a04c elementor-widget elementor-widget-html\" data-id=\"ca3a04c\" data-element_type=\"widget\" id=\"formBox\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"7135585\",\n    formId: \"aa78e556-98ca-45ff-b0f8-18ca9c336e7a\",\n    \ttarget: \"#formBox\",\n\tonFormSubmit: function($form) {\n\t    \n       document.querySelector('input[name=ruid]').value = getCookie(\"ruid\");\ndocument.querySelector('input[name=\"form_fill_referrer\"]').value = window.location.href;\ndocument.querySelector('input[name=fpsa]').value = getCookie(\"fpsa\");\ndocument.querySelector('input[name=frsa]').value = getCookie(\"frsa\");\n }\n  });\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tune in to the episode pod and be on your way to work! Events are a powerful growth machine. They enable marketers to discover, engage, and grow their customers and foster building communities and sustainable relationships. How crucial is it to have cyclical events across the year? 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