{"id":38988,"date":"2021-10-18T13:04:00","date_gmt":"2021-10-18T13:04:00","guid":{"rendered":"http:\/\/www.airmeet.com\/hub\/?p=38988"},"modified":"2025-04-30T08:58:13","modified_gmt":"2025-04-30T08:58:13","slug":"12-virtual-event-ebooks-that-you-must-read","status":"publish","type":"post","link":"https:\/\/www.airmeet.com\/hub\/blog\/12-virtual-event-ebooks-that-you-must-read\/","title":{"rendered":"Must Read Virtual Event eBooks in 2025"},"content":{"rendered":"\t\t
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If you\u2019re in charge of a virtual event, then you need to get up to speed\u2014fast.<\/p>\n\n\n\n

Thankfully, there are plenty of expert guides<\/a> on what to do to plan a smooth, stress-free virtual event that everyone talks about for years to come.<\/p>\n\n\n\n

To help, we\u2019ve compiled this list of the 12 best virtual event eBooks. Whether you\u2019re just starting out or already have a few events under your belt, you\u2019ll find what you need here.<\/p>\n\n\n\n

Here are the eBooks every virtual event planner should read.<\/p>\n\n\n\n

Virtual Events: Before, During & After by Cramer<\/h2>\n\n\n\n
\"Virtual<\/figure>\n\n\n\n

Why we like it:<\/strong> If you want to know how to plan a virtual event<\/a>, this is the guide for you. This book focuses on creating excellent content, keeping the audience engaged<\/a>, and making sure your attendees\u2019 needs are met.<\/p>\n\n\n\n

Who it\u2019s for:<\/strong> Someone looking to run a virtual event for the first time who wants to make sure they deliver top-notch quality that people will be talking about for years.<\/p>\n\n\n\n

About the publisher:<\/strong> Cramer is an agency specializing in all kinds of events including live, virtual, and hybrid.<\/p>\n\n\n\n

The Ultimate Virtual Engagement E-book by Andrew Davis<\/h2>\n\n\n\n
\"The<\/figure>\n\n\n\n

Why we like it:<\/strong> Every online virtual event has its unique challenges<\/a>. But the common one every event organizer faces is keeping attendees engaged. This eBook is chock full of 21 creative ways to keep attendees interested. Even better, the author demonstrates many of the techniques in the free supplementary video on the download page.<\/p>\n\n\n\n

Who it\u2019s for:<\/strong> Virtual event organizers looking for ways to keep everyone engaged.<\/p>\n\n\n\n

About the author: <\/strong>Andrew Davis is a digital marketer specializing in engagement. He\u2019s appeared in The New York Times<\/em> and on the Today Show.<\/p>\n\n\n\n

The Virtual Event Planner by Alicia Riley<\/h2>\n\n\n\n
\"The<\/figure>\n\n\n\n

Why we like it:<\/strong> Virtual event best practices don\u2019t happen in a vacuum. This eBook takes a unique managerial outlook at event planning and suggests the tools and techniques you need to build and lead a great team. <\/p>\n\n\n\n

Who it\u2019s for: <\/strong>Anyone just starting in virtual events, or wanting to improve their event management skills, can learn from this book.<\/p>\n\n\n\n

About the author:<\/strong> Alicia Riley began studying as an event planner in 1996. She\u2019s a speaker on event planning and, since the pandemic, a certified digital event strategist.<\/p>\n\n\n\n

The Virtual Events and Online Experiences Playbook by AnyRoad<\/h2>\n\n\n\n

Why we like it:<\/strong> This guide dives into the analytics, numbers, and formulas for a successful event<\/a>. Every page is packed with detailed charts, studies, and examples. If you\u2019re eager for a data-driven approach to virtual event planning, you\u2019ll appreciate this eBook.<\/p>\n\n\n\n

Who it\u2019s for:<\/strong> Someone launching a higher-stakes virtual event that needs to follow the data to get it right the first time.<\/p>\n\n\n\n

About the publisher:<\/strong> AnyRoad is an experience relationship management platform with iconic clients like Budweiser and Honda. This guide is a compilation of research from over 200 events.<\/p>\n\n\n\n

Standout Virtual Events by David Meerman Scott with Michelle Manafy<\/h2>\n\n\n\n

Why we like it: <\/strong>This guide focuses on what matters most to event attendees\u2014creating real connections. Hosting virtual events<\/a> means sharing a message across different devices around the world. Scott and Manafy\u2019s advice prepares you for a meaningful and impactful event.<\/p>\n\n\n\n

Who it\u2019s for: <\/strong>Beginning or experienced virtual event organizers<\/a> looking out for connected fans, not just engaged participants.<\/p>\n\n\n\n

About the authors: <\/strong>David Meerman Scott is a world-renowned speaker who\u2019s presented at hundreds of virtual events. Michelle Manafy is an editorial director at Digital Content Next <\/em>and a regular contributor to Inc.<\/em><\/p>\n\n\n\n

The Virtual Summit Mastery Method by Jan Koch<\/h2>\n\n\n\n

Why we like it:<\/strong> Virtual events aren\u2019t only to entertain and engage. Often, you\u2019re hosting an event to find new audiences and customers. This guide is designed around building strategies to grow your email list and sell products. <\/p>\n\n\n\n

Who it\u2019s for:<\/strong> Koch\u2019s method is designed for internet marketers, but anyone from solopreneurs to Fortune 500 brands can use his techniques to persuade and sell.<\/p>\n\n\n\n

About the author: <\/strong>Jan Koch is an internet marketer who focuses on community and relationship building. He\u2019s worked with virtual events since 2015.<\/p>\n\n\n\n

Virtual Event Survival Guide by Laura Chappell and Ginny Spicer<\/h2>\n\n\n\n
\"Virtual<\/figure>\n\n\n\n

Why we like it:<\/strong> This guide lays out the perfect virtual event agenda<\/a> you need for a live, simulated live, or hybrid session. It\u2019s loaded with practical tips and checklists for making the event successful\u2014and even has a behind-the-scenes real case study that breaks down the steps you need.<\/p>\n\n\n\n

Who it\u2019s for:<\/strong> Anyone running an event that needs clear, actionable guidance right now.<\/p>\n\n\n\n

About the authors:<\/strong> Laura Chappell is a researcher and founder of Chappell University who teaches using virtual events. Ginny Spicer is a network analyst at Chappell University.<\/p>\n\n\n\n

Your Virtual Event Handbook by Endless Events<\/h2>\n\n\n\n
\"Your<\/figure>\n\n\n\n

Why we like it:<\/strong> Instead of vague tips, this virtual events eBook is a down-to-earth guide on the practical details behind running a virtual event. You\u2019ll find detailed chapters on budgeting, tech, how to measure event sponsorship ROI<\/a>, and more. You\u2019ll learn who to hire and what qualities to look for. Plus, there\u2019s plenty of detailed tips on keeping your audience engaged (and common pitfalls to avoid).<\/p>\n\n\n\n

Who it\u2019s for:<\/strong> Someone running a virtual event for the first time\u2014especially someone detail-oriented who wants to make sure they aren\u2019t missing anything.<\/p>\n\n\n\n

About the publisher:<\/strong> Endless Events has been managing events for iconic companies with nearly 15 years of experience running meaningful in-person events before the COVID-19 pandemic.<\/p>\n\n\n\n

Transitioning to Virtual and Hybrid Events by Ben Chodor with Gabriella Cyranski<\/h2>\n\n\n\n
\"Transitioning<\/figure>\n\n\n\n

Why we like it: <\/strong>As the title suggests, this virtual event eBook focuses on how to transfer your in-person ideas to the digital world. You\u2019ll discover strategies for keeping your audience engaged, including details on the ideal length of an event, how to gamify the experience, and more.<\/p>\n\n\n\n

Who it\u2019s for: <\/strong>Anyone running a virtual event could benefit from this book, but it\u2019s especially useful for those who need to adapt from an in-person event<\/a> to a virtual channel.<\/p>\n\n\n\n

About the author:<\/strong> Ben Chodor and Gabriella Cyransk work at Intrado. Chodor is the President and Cyransk works as Digital Events Lead where they have plenty of real-world, practical experience managing virtual events.<\/p>\n\n\n\n

Virtual Events Made Easy by Greg Russell<\/h2>\n\n\n\n

Why we like it:<\/strong> What are virtual events best at? In this short guide, Russell discusses strategies to plan, promote, and profit from virtual events. <\/p>\n\n\n\n

Who it\u2019s for: <\/strong>Business leaders and entrepreneurs who want to boost sales using virtual events.<\/p>\n\n\n\n

About the author:<\/strong> Greg Russell has worked in digital marketing since 2001, including working with virtual events to grow his business.<\/p>\n\n\n\n

The Virtual Ticket by Paul Richards<\/h2>\n\n\n\n

Why we like it:<\/strong> Some guides explain how to host virtual events<\/a> to find customers or leads. But this eBook shares how to create an event that\u2019s a product by itself. Put simply, a \u201cvirtual ticket\u201d means creating an event so valuable your audience will gladly pay to attend.<\/p>\n\n\n\n

Who it\u2019s for:<\/strong> Anyone running a paid event or who wants to create a free event that\u2019s as good as a paid one.<\/p>\n\n\n\n

About the author: <\/strong>Paul Richards is the Chief Streaming Officer at StreamGeeks. He\u2019s written several books on live streaming, including guides for churches, eSports, and more.<\/p>\n\n\n\n

The Virtual Events Playbook by Lee Deaner, Nick Zerby, and Stanley Saint-Louis<\/h2>\n\n\n\n

Why we like it:<\/strong> If you want to create impactful virtual experiences for corporate events<\/a>, start with this book. The authors are experts with years of experience in virtual events, and you\u2019ll learn something new on every page.<\/p>\n\n\n\n

Who it\u2019s for: <\/strong>Anyone can benefit from a read, but it\u2019s especially valuable for seasoned event planners transitioning to virtual platforms.<\/p>\n\n\n\n

About the authors:<\/strong> Deaner, Zerby, and Saint-Louis each have over a decade of experience working with virtual events. That\u2019s a surprisingly long time in such a recent field, and their reason for going virtual in 2009\u2014the H1N1 virus\u2014gives them unique insight into the factors at play with the workplace during COVID-19.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Whether it\u2019s just a small internal get-together or a corporate event with thousands of participants, you just need some expert advice to make it happen. Or, you can alternatively talk to our experts, just book a demo now<\/a>!<\/p>\n\n\n\n

\"Book<\/figure>\n\n\n\n

With these 12 virtual event eBooks, you have the knowledge you need to pull off the perfect event. Check out the eBook that looks like the closest fit to your event, or read two (or ten) to make sure you\u2019re prepared.<\/p>\n\n\n\n

The world of live events has changed completely\u2014and it looks like virtual events are here to stay. Learning these skills will help you for years to come.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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FAQs <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhy should event planners and event organizers read virtual event eBooks?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Virtual event eBooks offer event planners and organizers a focused, proven, and practical understanding of how to design, execute, and scale virtual events.\u00a0<\/p>\n

Reading these resources can significantly help them\u00a0<\/p>\n