{"id":122930,"date":"2026-03-02T14:35:00","date_gmt":"2026-03-02T14:35:00","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?p=122930"},"modified":"2026-03-02T09:51:33","modified_gmt":"2026-03-02T09:51:33","slug":"custom-ctas-in-virtual-events-driving-pipeline-and-internal-actions","status":"publish","type":"post","link":"https:\/\/www.airmeet.com\/hub\/blog\/custom-ctas-in-virtual-events-driving-pipeline-and-internal-actions\/","title":{"rendered":"Custom CTAs in Virtual Events: Driving Pipeline and Internal Actions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"122930\" class=\"elementor elementor-122930\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32c0f1c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32c0f1c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16018477\" data-id=\"16018477\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d6b15 elementor-widget elementor-widget-image\" data-id=\"42d6b15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2026\/03\/Custom-CTAs-in-Virtual-Events-Driving-Pipeline-and-Internal-Actions-1024x538.png\" class=\"attachment-large size-large wp-image-122933\" alt=\"Custom CTAs in Virtual Events Driving Pipeline and Internal Actions\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2026\/03\/Custom-CTAs-in-Virtual-Events-Driving-Pipeline-and-Internal-Actions-1024x538.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2026\/03\/Custom-CTAs-in-Virtual-Events-Driving-Pipeline-and-Internal-Actions-300x158.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2026\/03\/Custom-CTAs-in-Virtual-Events-Driving-Pipeline-and-Internal-Actions-768x403.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2026\/03\/Custom-CTAs-in-Virtual-Events-Driving-Pipeline-and-Internal-Actions.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7b319 elementor-widget elementor-widget-text-editor\" data-id=\"2b7b319\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hosting a well-crafted webinar, or running a high-energy virtual summit, or even organizing a polished enterprise town hall is one thing but if your audience leaves without taking the next step, it\u2019s a massive missed opportunity. And this is where custom CTAs in virtual events come to your rescue.\u00a0 \u00a0<\/p>\n<p>Modern event marketing teams are building strategic, and <a href=\"https:\/\/help.airmeet.com\/support\/solutions\/articles\/82000897493-how-to-create-and-send-a-dynamic-calls-to-action-cta-to-all-session-participants-\">personalized CTAs<\/a> that drive real outcomes, like &#8211;<\/p>\n<ul>\n<li aria-level=\"1\">Demo bookings.<\/li>\n<li aria-level=\"1\">Pipeline generation.<\/li>\n<li aria-level=\"1\">Content downloads.<\/li>\n<li aria-level=\"1\">Internal enrollments.<\/li>\n<li aria-level=\"1\">Product adoption.<\/li>\n<\/ul>\n<p>Let\u2019s look at how custom CTAs turn virtual events into action engines.<\/p>\n<h2>What Are Custom CTAs in Virtual Events?<\/h2>\n<p>A custom <a href=\"https:\/\/help.airmeet.com\/support\/solutions\/articles\/82000543561-how-to-change-the-event-theme-and-cta-s-accent-color-\">CTA<\/a> button in a virtual event is a strategically placed, context-driven prompt. It is designed to persuade attendees to take a specific action. Also, it is typically aligned with the event goal &amp; audience intent.<\/p>\n<p>In B2B virtual events, custom CTAs are<\/p>\n<ul>\n<li aria-level=\"1\">Embedded organically within the live sessions.<\/li>\n<li aria-level=\"1\">Triggered when high-engaging moments occur.<\/li>\n<li aria-level=\"1\">Tailored for respective job roles as well as industries.<\/li>\n<li aria-level=\"1\">Aligned with pipeline stages.<br \/><br \/><\/li>\n<\/ul>\n<p>For example<\/p>\n<p>A SaaS company hosting a demand generation webinar for marketers in the USA might show<\/p>\n<ul>\n<li aria-level=\"1\">\u201cBook a 1:1 Demo with Our Solutions Architect\u201d &#8211; during a product walkthrough.<\/li>\n<li aria-level=\"1\">\u201cDownload the 2026 North America Industry Benchmark Report,\u201d after a data-driven session.<\/li>\n<li aria-level=\"1\">\u201cStart Your Free Trial Today\u201d when discussing ROI outcomes.<\/li>\n<\/ul>\n<p>The difference is intent. Custom CTAs don\u2019t interrupt, they feel like a natural next step.<\/p>\n<h2>Why Custom CTAs Matter for Pipeline Generation in the US &amp; NAM<\/h2>\n<p>Across the US B2B landscape, virtual event lead generation has become a core revenue driver. But attendance alone doesn\u2019t build pipelines, action does. Here\u2019s why a custom CTA makes all the difference &#8211;\u00a0<\/p>\n<h3>1. They Capture High-Intent Moments<\/h3>\n<p>When someone attends a webinar, stays for 40 minutes, asks a question, or engages in chat, that\u2019s intent. A well-timed CTA converts that intent into measurable pipeline. Without a clear action, that engagement disappears.<\/p>\n<h3>2. They Shorten the Sales Cycle<\/h3>\n<p>In competitive SaaS and enterprise markets, speed matters more than ever. A contextual CTA like\u2014\u201cSchedule Your Custom ROI Consultation\u201d\u2014during a pricing discussion can trigger the prospects to take action and walk them from awareness to sales conversation. It also eliminates the need for follow-up emails, as the conversion can happen in-session.<\/p>\n<h3>3. They Align Marketing and Sales<\/h3>\n<p>Pipeline generation via virtual events work best when marketing and sales come together. Custom CTAs bridge that gap by-<\/p>\n<ul>\n<li aria-level=\"1\">Routing demo bookings directly to sales reps.<\/li>\n<li aria-level=\"1\">Tagging high-intent attendees.<\/li>\n<li aria-level=\"1\">Tracking conversions back to campaign performance.<\/li>\n<\/ul>\n<p>For US enterprise virtual events, this alignment is critical for revenue attribution.<\/p>\n<h2>What are the Different Types of Custom CTAs That Drive Results?<\/h2>\n<p>Not all CTAs serve the same purpose. The most effective B2B virtual events layer different CTAs, types based on goals.<\/p>\n<h3>1. Sales-Focused CTAs<\/h3>\n<p>These can be stated as common in SaaS, fintech, healthcare tech, and enterprise solutions webinars.<\/p>\n<p>Some of the examples are-<\/p>\n<ul>\n<li aria-level=\"1\">Book a Demo.<\/li>\n<li aria-level=\"1\">Talk to Sales.<\/li>\n<li aria-level=\"1\">Request Pricing.<\/li>\n<li aria-level=\"1\">Schedule a Strategy Call.<\/li>\n<\/ul>\n<p>These CTAs directly support pipeline and revenue.<\/p>\n<h3>2. Marketing and Content CTAs<\/h3>\n<p>These CTAs are generally used during awareness-stage events, as they significantly help in nurturing leads.<\/p>\n<p>Examples-<\/p>\n<ul>\n<li aria-level=\"1\">Download the Whitepaper.<\/li>\n<li aria-level=\"1\">Access the Industry Report.<\/li>\n<li aria-level=\"1\">Register for the Next Webinar.<\/li>\n<li aria-level=\"1\">Subscribe to our Insights Newsletter.<\/li>\n<\/ul>\n<p>These are especially effective in demand generation webinars targeting NAM audiences.<\/p>\n<h3>3. Engagement-Based CTAs<\/h3>\n<p>These are designed to increase participation during the event.<\/p>\n<p>Examples:<\/p>\n<ul>\n<li aria-level=\"1\">Join the <a href=\"https:\/\/help.airmeet.com\/support\/solutions\/articles\/82000476706-what-is-social-lounge-\">Social lounge<\/a><\/li>\n<li aria-level=\"1\">Visit the Sponsor Booth<\/li>\n<li aria-level=\"1\">Ask a Question Live<\/li>\n<li aria-level=\"1\">Participate in the <a href=\"https:\/\/help.airmeet.com\/support\/solutions\/articles\/82000443732-how-to-create-and-publish-polls-for-an-airmeet-event-\">Poll<\/a><\/li>\n<\/ul>\n<p>While they don\u2019t immediately drive revenue, they increase engagement signals, which later feed into lead scoring.<\/p>\n<h3>4. Internal Action CTAs<\/h3>\n<p>Not all virtual events are external. Enterprises also leverage virtual town halls &amp; training sessions internally.<\/p>\n<p>Custom CTAs can drive-<\/p>\n<ul>\n<li aria-level=\"1\">Enrollment in L&amp;D programs.<\/li>\n<li aria-level=\"1\">Completion of internal surveys.<\/li>\n<li aria-level=\"1\">Product adoption training.<\/li>\n<li aria-level=\"1\">Access to knowledge portals.<\/li>\n<\/ul>\n<p>For internal communications teams, this hugely enhances alignment &amp; accountability.<\/p>\n<h2>Where to Place Custom CTAs for Maximum Impact?<\/h2>\n<p>CTA placement is just as important as messaging. Even the best CTA fails, if it appears at the wrong moment.<\/p>\n<h3>Before the Event<\/h3>\n<p>Pre-event CTAs set the right attendee expectations. On landing pages, you can have specific CTAs like-<\/p>\n<ul>\n<li aria-level=\"1\">\u201cAdd to Calendar\u201d<\/li>\n<li aria-level=\"1\">\u201cSubmit Your Question in Advance\u201d<\/li>\n<li aria-level=\"1\">\u201cDownload the Pre-Event Brief\u201d<\/li>\n<\/ul>\n<p>These early actions help seal audience commitment.<\/p>\n<h3>During the Live Event<\/h3>\n<p>This is considered as the highest-conversion window. In-session CTAs during key moments, like after a product demo or ROI discussion, performs better than generic end-of-webinar buttons.<\/p>\n<p>Chat-based CTAs also work well. For example: \u201cIf you\u2019d like a personalized strategy session, click here to schedule one now.\u201d\u00a0<\/p>\n<p>Because attention is highest during the live experience, CTA optimization for webinars should focus heavily here.<\/p>\n<h3>After the Event<\/h3>\n<p>Post-event CTAs extend pipeline generation.<\/p>\n<p>For B2B audiences consuming on-demand content, effective follow-ups are-<\/p>\n<ul>\n<li aria-level=\"1\">Watch the Replay + Book a Demo.<\/li>\n<li aria-level=\"1\">Download the Slides.<\/li>\n<li aria-level=\"1\">Explore Our Enterprise Solutions.<\/li>\n<\/ul>\n<p>This stage often captures those who weren\u2019t ready to act live, but are still highly interested.<\/p>\n<h2>Personalizing CTAs for US and NAM Audiences<\/h2>\n<p>It is known that one-size-fits-all messaging doesn\u2019t perform well in North America\u2019s diverse markets.<\/p>\n<p>To increase conversion rates in enterprise virtual events teams across NAM should consider:<\/p>\n<h3>Role-Based Personalization<\/h3>\n<p>A CMO doesn\u2019t respond to the same CTA as a VP of IT.<\/p>\n<p>For example:<\/p>\n<ul>\n<li aria-level=\"1\">CMOs: \u201cGet Your Marketing ROI Assessment\u201d<\/li>\n<li aria-level=\"1\">IT Leaders: \u201cSee the Security &amp; Integration Overview\u201d<\/li>\n<\/ul>\n<h3>Industry-Specific Messaging<\/h3>\n<p>Priorities vary based on industry. What\u2019s applicable for healthcare, won\u2019t be applicable for SaaS, and so on. Hence, CTAs should be tailored according to the relevance.<\/p>\n<h4>Behavioral Triggers<\/h4>\n<p>Attendees who:<\/p>\n<ul>\n<li aria-level=\"1\">Attended multiple sessions<\/li>\n<li aria-level=\"1\">Asked questions<\/li>\n<li aria-level=\"1\">Visited a booth<\/li>\n<li aria-level=\"1\">Downloaded a resource<\/li>\n<\/ul>\n<p>\u2026should receive stronger, sales-oriented CTAs.<\/p>\n<p>This is where event marketing CTAs for SaaS become powerful, they move from static buttons to behavior-driven actions.<\/p>\n<h2>Common Mistakes That Kill CTA Performance<\/h2>\n<p>Let\u2019s explore some common mistakes that can hamper the CTA performance, and how can you address them-<\/p>\n<ul>\n<li aria-level=\"1\">Too Many CTAs &#8211; Overloading attendees with five different actions in quick succession creates confusion. Focus on one primary and one secondary CTA per session.<\/li>\n<li aria-level=\"1\">Generic Language &#8211; CTAs like \u201cClick Here\u201d and \u201cLearn More\u201d are weak. Action-driven language performs better, such as\n<ul>\n<li aria-level=\"2\">\u201cGet Your Custom Demo.\u201d<\/li>\n<li aria-level=\"2\">\u201cStart Your Free Trial.\u201d<\/li>\n<li aria-level=\"2\">\u201cClaim Your Strategy Session.\u201d<\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\">Poor Timing &#8211; Dropping a sales CTA in the first five minutes of an educational session will feel forced. Let value build first.<\/li>\n<li aria-level=\"1\">Ignoring Mobile Optimization &#8211; Many US and NAM attendees join via different mobile devices. If your CTA button isn\u2019t visible or clickable across devices, conversions drop instantly.<\/li>\n<\/ul>\n<h2>Measuring the Impact of Custom CTAs<\/h2>\n<p>If you\u2019re looking to invest in virtual event lead generation strategies, you should focus on tracking.<\/p>\n<p>Key metrics include-<\/p>\n<ul>\n<li aria-level=\"1\">Click-through rate (CTR) on CTAs.<\/li>\n<li aria-level=\"1\">Demo bookings generated.<\/li>\n<li aria-level=\"1\">Meeting requests.<\/li>\n<li aria-level=\"1\">Content downloads.<\/li>\n<li aria-level=\"1\">Conversion rate from attendee to MQL.<\/li>\n<li aria-level=\"1\">Pipeline value influenced.<\/li>\n<\/ul>\n<p>For demand generation webinars, link CTAs directly to CRM systems to allow marketing teams to prove revenue impact and not just engagement.<\/p>\n<p>This is where virtual events transform from brand-building exercises into measurable revenue drivers.<\/p>\n<h2>How Airmeet Enables Custom CTAs That Drive Pipeline\u00a0<\/h2>\n<p>For organizations running <a href=\"https:\/\/www.airmeet.com\/hub\/blog\/effective-analytics-for-b2b-virtual-events\/\">B2B virtual events<\/a> across the USA and North America, having the right platform makes all the difference.<\/p>\n<ul>\n<li aria-level=\"1\">Airmeet enables teams to embed contextual <a href=\"https:\/\/help.airmeet.com\/support\/solutions\/articles\/82000897493-how-to-create-and-send-a-dynamic-calls-to-action-cta-to-all-session-participants-\">CTAs<\/a> throughout the event journey. This starts from registration pages and goes on through the live sessions, networking areas, as well as on-demand hubs.<\/li>\n<li aria-level=\"1\">During live sessions, hosts can add interactive banners and prompts, aligning with the event topic. For example, a SaaS product walkthrough can feature a direct demo booking CTA within the session interface, which can reduce friction and also accelerate pipeline.<\/li>\n<li aria-level=\"1\">For enterprise virtual events teams, Airmeet supports branded <a href=\"https:\/\/help.airmeet.com\/support\/solutions\/articles\/82000543561-how-to-change-the-event-theme-and-cta-s-accent-color-\">CTA<\/a> experiences as well. This makes sure that the brand is consistently reflected in messaging, design, &amp; tone.<\/li>\n<li aria-level=\"1\">Beyond external sales actions, Airmeet supports internal engagement use cases too. The companies that are organizing internal town halls or training programs can drive course enrollments and also enable resource access directly within the event environment.<\/li>\n<\/ul>\n<p>In short, the right virtual events platform doesn\u2019t just host content, it enables action.<\/p>\n<h2>The Bottom Line<\/h2>\n<p>In the US and NAM B2B landscape, virtual events are no longer passive content channels. They are pipeline accelerators and internal alignment tools. But success doesn\u2019t come from attendance alone.<\/p>\n<p>It comes from CTAs that are-<\/p>\n<ul>\n<li aria-level=\"1\">Intentional.<\/li>\n<li aria-level=\"1\">Well-timed.<\/li>\n<li aria-level=\"1\">Personalized.<\/li>\n<\/ul>\n<p>It walks attendees towards meaningful next steps. It can either be booking a demo, downloading a report, enrolling in training, or starting a strategic conversation. Custom CTAs should be designed strategically to transform virtual events\u2014from awareness plays into measurable growth engines.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b885886 e-flex e-con-boxed e-con e-parent\" data-id=\"b885886\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35fa837 elementor-widget elementor-widget-html\" data-id=\"35fa837\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script>\n    \/\/ Function to set links to open in new tabs\n    function setLinksToOpenInNewTabs() {\n        \/\/ Get all anchor elements inside the div with class \"mylinks\"\n        var links = document.querySelectorAll('.mylinks a');\n        \n        \/\/ Loop through each link and set its target attribute to \"_blank\"\n        links.forEach(function(link) {\n            link.setAttribute('target', '_blank');\n        });\n    }\n\n    \/\/ Call the function to set the target attribute for the links\n    setLinksToOpenInNewTabs();\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e61729 e-flex e-con-boxed e-con e-parent\" data-id=\"3e61729\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1cdca9 elementor-widget elementor-widget-heading\" data-id=\"a1cdca9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117324e elementor-widget elementor-widget-toggle\" data-id=\"117324e\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1821\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1821\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can custom CTAs be used for internal virtual events as well?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1821\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1821\"><p>Yes. You can use custom CTAs for internal events. They can drive actions like\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">Resource access.<\/li>\n<li aria-level=\"1\">Training completion.<\/li>\n<li aria-level=\"1\">Feedback submission.<\/li>\n<li aria-level=\"1\">Tool adoption across distributed teams.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1822\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1822\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can you personalize CTAs for different audience segments?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1822\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1822\"><p>You can personalize CTAs by segmenting attendees based on their role, industry, engagement level, and even their demographics. Tailored messaging makes CTAs<\/p>\n<ul>\n<li aria-level=\"1\">More relevant.<\/li>\n<li aria-level=\"1\">Increases clicks.<\/li>\n<li aria-level=\"1\">Engages attendees.<\/li>\n<li aria-level=\"1\">Improves overall conversion rates.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Can custom CTAs be used for internal virtual events as well?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. You can use custom CTAs for internal events. 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