{"id":50762,"date":"2022-02-24T13:23:20","date_gmt":"2022-02-24T13:23:20","guid":{"rendered":"http:\/\/www.airmeet.com\/hub\/?post_type=events&#038;p=50762"},"modified":"2022-09-12T05:51:49","modified_gmt":"2022-09-12T05:51:49","slug":"episode-2-people-powered-event-marketing","status":"publish","type":"events","link":"https:\/\/www.airmeet.com\/hub\/events\/episode-2-people-powered-event-marketing\/","title":{"rendered":"Episode 2: People-powered Event Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"50762\" class=\"elementor elementor-50762\" data-elementor-post-type=\"events\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5f273b elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-full_width elementor-section-height-default\" data-id=\"a5f273b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1041035\" data-id=\"1041035\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae3d14d elementor-widget elementor-widget-image\" data-id=\"ae3d14d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2310\" height=\"769\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-3_Customer-landing-page-banner-1.png\" class=\"attachment-full size-full wp-image-50944\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-3_Customer-landing-page-banner-1.png 2310w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-3_Customer-landing-page-banner-1-300x100.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-3_Customer-landing-page-banner-1-1024x341.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-3_Customer-landing-page-banner-1-768x256.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-3_Customer-landing-page-banner-1-1536x511.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-3_Customer-landing-page-banner-1-2048x682.png 2048w\" sizes=\"(max-width: 2310px) 100vw, 2310px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39d98ca elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"39d98ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11b3cdc\" data-id=\"11b3cdc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dc2a58 elementor-widget elementor-widget-heading\" data-id=\"2dc2a58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ep 2: People-powered Event Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16aee8f elementor-widget elementor-widget-heading\" data-id=\"16aee8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">by Airmeet <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b5b54a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b5b54a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-303c391\" data-id=\"303c391\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8ebdd elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"fa8ebdd\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d4b9f elementor-widget elementor-widget-text-editor\" data-id=\"99d4b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Events are about bringing people together. To participate, collaborate, and collectively shape the direction an event takes.<\/span><\/p><p><span style=\"font-weight: 400;\">What if the people whom you designed your event for \u2013 attendees, sponsors, exhibitors, and speakers \u2013 turn into trusted event advocates? What if they help spread the word about your event to their community, and their community\u2019s community?<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s what people-powered <a href=\"https:\/\/www.airmeet.com\/hub\/blog\/aligning-the-sales-and-event-marketing-teams-to-fuel-growth\/\">event marketing<\/a> is all about.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">After all, <\/span><b>92% of consumers<\/b><span style=\"font-weight: 400;\"> trust referrals from people they know.<\/span><\/p><p><span style=\"font-weight: 400;\">Save your seat to catch Rachel,sn\u00f6baller-in-chief at Sn\u00f6ball audience growth, talking about people-powered event marketing and how it can completely let you exceed your event registration and attendance goals.<\/span><\/p><p><b>What you\u2019ll learn at the event:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a powerful and resonant event concept and message that is share-worthy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plugging referral loops at various touchpoints within the lifecycle of an event.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employing a social share strategy and event advocacy program.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Factoring in your people to amplify your event and content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple dos and don\u2019ts while building an event marketing campaign.<\/span><\/li><\/ul><p>This event is a part of a series of events that highlight lessons and ideas from Event leaders who tinker endlessly to elevate Events to Experiences; to create extraordinary moments visually and otherwise. You only have to register once to access all the events in this series \ud83d\ude42<\/p><p><span style=\"font-weight: 400;\">Previous Episode: <a href=\"https:\/\/www.airmeet.com\/hub\/events\/energising-virtual-events\/#?utm_team=Airmeet_Events&amp;utm_source=LandingPage&amp;utm_medium=Ep2\">Episode 1: Re-energizing Virtual Events<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f14da elementor-widget elementor-widget-text-editor\" data-id=\"14f14da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc431e elementor-widget elementor-widget-image\" data-id=\"cbc431e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"595\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/JEE-Ep-1-1024x761.png\" class=\"attachment-large size-large wp-image-50768\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/JEE-Ep-1-1024x761.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/JEE-Ep-1-300x223.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/JEE-Ep-1-768x571.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/JEE-Ep-1-1536x1142.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/JEE-Ep-1.png 1724w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e80138 elementor-widget elementor-widget-text-editor\" data-id=\"2e80138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357dc4f elementor-widget elementor-widget-text-editor\" data-id=\"357dc4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eede626 elementor-widget elementor-widget-text-editor\" data-id=\"eede626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b52d40 elementor-widget elementor-widget-text-editor\" data-id=\"1b52d40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14c2869\" data-id=\"14c2869\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e76a5ce elementor-widget elementor-widget-html\" data-id=\"e76a5ce\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 style=\"color:white;margin-bottom:5px\">Watch Replay<\/h3>\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"7135585\",\n\tformId: \"904e7cc4-6baa-4db4-8742-a3d49a42447b\",\n\tonFormSubmit: function($form) {\n       document.querySelector('input[name=ruid]').value = getCookie(\"ruid\");\n       \ndocument.querySelector('input[name=\"form_fill_referrer\"]').value = window.location.href;\n\ndocument.querySelector('input[name=fpsa]').value = getCookie(\"fpsa\");\n\ndocument.querySelector('input[name=frsa]').value = getCookie(\"frsa\");\n\n }\n});\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ep 2: People-powered Event Marketing by Airmeet Events are about bringing people together. To participate, collaborate, and collectively shape the direction an event takes. What if the people whom you designed your event for \u2013 attendees, sponsors, exhibitors, and speakers \u2013 turn into trusted event advocates? What if they help spread the word about your [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":51101,"parent":0,"menu_order":50,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"event_category":[46],"event_type":[100],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Events to Experience - People-powered Event Marketing<\/title>\n<meta name=\"description\" content=\"In our second episode, Rachel delves into people-powered event marketing \u2013 the most effective way to reach maximum high-quality registrations and attendance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.airmeet.com\/hub\/events\/episode-2-people-powered-event-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Events to Experience - People-powered Event Marketing\" \/>\n<meta property=\"og:description\" content=\"In our second episode, Rachel delves into people-powered event marketing \u2013 the most effective way to reach maximum high-quality registrations and attendance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.airmeet.com\/hub\/events\/episode-2-people-powered-event-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Airmeet\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-12T05:51:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Events-hub-page-tile-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#organization\",\"name\":\"Airmeet\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/05\/AM_Logo_Dark_WM-1.svg\",\"width\":802,\"height\":200,\"caption\":\"Airmeet\"},\"image\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#website\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"name\":\"Airmeet\",\"description\":\"Resources, Guides &amp; 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