{"id":49554,"date":"2022-02-11T06:55:41","date_gmt":"2022-02-11T06:55:41","guid":{"rendered":"http:\/\/www.airmeet.com\/hub\/?post_type=events&#038;p=49554"},"modified":"2022-08-24T10:28:13","modified_gmt":"2022-08-24T10:28:13","slug":"ep2-brand-and-community-how-to-make-them-meet","status":"publish","type":"events","link":"https:\/\/www.airmeet.com\/hub\/events\/ep2-brand-and-community-how-to-make-them-meet\/","title":{"rendered":"Episode 2: Brand and Community"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"49554\" class=\"elementor elementor-49554\" data-elementor-post-type=\"events\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5f273b elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-full_width elementor-section-height-default\" data-id=\"a5f273b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1041035\" data-id=\"1041035\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae3d14d elementor-widget elementor-widget-image\" data-id=\"ae3d14d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2311\" height=\"769\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-1_Customer-landing-page-banner-copy-1.png\" class=\"attachment-full size-full wp-image-50674\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-1_Customer-landing-page-banner-copy-1.png 2311w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-1_Customer-landing-page-banner-copy-1-300x100.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-1_Customer-landing-page-banner-copy-1-1024x341.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-1_Customer-landing-page-banner-copy-1-768x256.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-1_Customer-landing-page-banner-copy-1-1536x511.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Style-1_Customer-landing-page-banner-copy-1-2048x681.png 2048w\" sizes=\"(max-width: 2311px) 100vw, 2311px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39d98ca elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"39d98ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11b3cdc\" data-id=\"11b3cdc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dc2a58 elementor-widget elementor-widget-heading\" data-id=\"2dc2a58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ep 2: Why Building Community is Critical to Your Brand's Success<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16aee8f elementor-widget elementor-widget-heading\" data-id=\"16aee8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">by Airmeet <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b5b54a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b5b54a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-303c391\" data-id=\"303c391\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8ebdd elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"fa8ebdd\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d4b9f elementor-widget elementor-widget-text-editor\" data-id=\"99d4b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the <strong>second episode<\/strong> of our virtual event series <strong>Community-gritty<\/strong>, we have Adrian Speyer sharing how community-building can catapult brand outcomes.<\/p><p><strong>Are Brand and Community two sides of the same coin?<\/strong><\/p><p>To <strong>Adrian Speyer<\/strong>, community and brand-building are synonymous. One influences the other. As the head of community at Higher Logic, he spends his time developing original research on the future of community, creating internal community strategy playbooks, and consulting on best community practices for customers &amp; prospects.<\/p><p><strong>Over the next three months<\/strong>, we are going to be about unpacking lessons from a diverse set of community leaders, stories behind the communities they\u2019ve helped build, and revelations on what keeps tugging their hearts back to community building.<\/p><p><strong>Save your seat<\/strong> to join a choose-your-own-adventure style of picking Adrian\u2019s brains. Yes, you get complete control over the questions Adrian answers. Don\u2019t miss out!<\/p><p><strong>P.S You only need to sign up once to access all the events in this series. <b data-stringify-type=\"bold\"><span class=\"c-emoji c-emoji__medium c-emoji--inline\" data-qa=\"emoji\" data-sk=\"tooltip_parent\" aria-describedby=\"sk-tooltip-3968\"><img decoding=\"async\" src=\"https:\/\/a.slack-edge.com\/production-standard-emoji-assets\/13.0\/apple-medium\/1f603.png\" alt=\":smiley:\" aria-label=\"smiley emoji\" data-stringify-type=\"emoji\" data-stringify-emoji=\":smiley:\" \/><\/span><\/b><\/strong><\/p><p>Check out the previous episode: <a href=\"https:\/\/www.airmeet.com\/hub\/events\/ep1-pre-empting-the-pitfalls-of-scaling-a-young-community\/\">Pre-empting the Pitfalls of Scaling a Young Community<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f14da elementor-widget elementor-widget-text-editor\" data-id=\"14f14da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc431e elementor-widget elementor-widget-image\" data-id=\"cbc431e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Joe-Events-hub-page-slider--1024x569.png\" class=\"attachment-large size-large wp-image-50074\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Joe-Events-hub-page-slider--1024x569.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Joe-Events-hub-page-slider--300x167.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Joe-Events-hub-page-slider--768x427.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Joe-Events-hub-page-slider--1536x854.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2022\/02\/Joe-Events-hub-page-slider--2048x1138.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14c2869\" data-id=\"14c2869\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e76a5ce elementor-widget elementor-widget-html\" data-id=\"e76a5ce\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 style=\"color:white;margin-bottom:5px\">Watch Replay<\/h3>\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"7135585\",\n\tformId: \"f8c9ec2a-7f70-4b30-a121-2ecbbed89f6d\",\n\tonFormSubmit: function($form) {\n       document.querySelector('input[name=ruid]').value = getCookie(\"ruid\");\n       \ndocument.querySelector('input[name=\"form_fill_referrer\"]').value = window.location.href;\n\ndocument.querySelector('input[name=fpsa]').value = getCookie(\"fpsa\");\n\ndocument.querySelector('input[name=frsa]').value = getCookie(\"frsa\");\n\n }\n});\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ep 2: Why Building Community is Critical to Your Brand&#8217;s Success by Airmeet In the second episode of our virtual event series Community-gritty, we have Adrian Speyer sharing how community-building can catapult brand outcomes. Are Brand and Community two sides of the same coin? To Adrian Speyer, community and brand-building are synonymous. One influences the [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":49655,"parent":0,"menu_order":51,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"event_category":[46],"event_type":[100],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Community Gritty - Ep 2. 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