{"id":37693,"date":"2021-10-13T11:42:19","date_gmt":"2021-10-13T11:42:19","guid":{"rendered":"http:\/\/www.airmeet.com\/hub\/?post_type=events&#038;p=37693"},"modified":"2022-09-11T17:06:30","modified_gmt":"2022-09-11T17:06:30","slug":"cracking-community-led-growth","status":"publish","type":"events","link":"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/","title":{"rendered":"Cracking Community-led-growth: Lessons from companies who built acquisition and brand engines using communities"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"37693\" class=\"elementor elementor-37693\" data-elementor-post-type=\"events\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5f273b elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-full_width elementor-section-height-default\" data-id=\"a5f273b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1041035\" data-id=\"1041035\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae3d14d elementor-widget elementor-widget-image\" data-id=\"ae3d14d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2310\" height=\"768\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-LP-Banner-3.png\" class=\"attachment-full size-full wp-image-40126\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-LP-Banner-3.png 2310w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-LP-Banner-3-300x100.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-LP-Banner-3-1024x340.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-LP-Banner-3-768x255.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-LP-Banner-3-1536x511.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-LP-Banner-3-2048x681.png 2048w\" sizes=\"(max-width: 2310px) 100vw, 2310px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39d98ca elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"39d98ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11b3cdc\" data-id=\"11b3cdc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dc2a58 elementor-widget elementor-widget-heading\" data-id=\"2dc2a58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cracking Community-led-growth: Lessons from companies who built acquisition and brand engines using communities\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16aee8f elementor-widget elementor-widget-heading\" data-id=\"16aee8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">by Airmeet <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b5b54a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b5b54a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-303c391\" data-id=\"303c391\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8ebdd elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"fa8ebdd\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d4b9f elementor-widget elementor-widget-text-editor\" data-id=\"99d4b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Community Led Growth is now the buzz word for SaaS marketers, but how many of us truly understand what CLG (yes we decided to name it that) is? How do we implement and scale it as a marketing channel?<\/p><p>It is predicted that Community-Qualified Lead will be the next big metric in marketing. Curious to know what community-led growth is and how to build on it?<\/p><p>We tend to learn better when we listen to what leaders did in their own companies. Which is why we have the heads of community-driven companies in one place for you.<\/p><p>Here\u2019s why you should attend:<\/p><ol><li aria-level=\"1\">Learn what community-led growth is<\/li><li aria-level=\"1\">Take home actionable points on how to build and manage communities to drive growth<\/li><li aria-level=\"1\">Understand and learn from community leaders who have been there and done that<br \/><br \/><\/li><\/ol><p>Ready to learn? Because we sure are ready to teach you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f14da elementor-widget elementor-widget-text-editor\" data-id=\"14f14da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Agenda<\/span>:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef8fd00 elementor-widget elementor-widget-text-editor\" data-id=\"ef8fd00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Opening Keynote: What is community-led growth? How can one drive, scale and manage this?<\/b><\/p><p><b>10 am PT | 6 pm BST | 1 pm ET<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc431e elementor-widget elementor-widget-image\" data-id=\"cbc431e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-Keynote-Speaker-Poster_LP-1-1024x615.png\" class=\"attachment-large size-large wp-image-40119\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-Keynote-Speaker-Poster_LP-1-1024x615.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-Keynote-Speaker-Poster_LP-1-300x180.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-Keynote-Speaker-Poster_LP-1-768x461.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-Keynote-Speaker-Poster_LP-1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e80138 elementor-widget elementor-widget-text-editor\" data-id=\"2e80138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Q: What do you get when you bring together leaders who built and managed large communities for their companies?<\/p><p>A: Masterclass on how to do it<br \/><br \/><\/p><p>Learning from the best on how communities (small and large) are managed and scaled to drive growth for their businesses.<\/p><p>Speakers:<\/p><ol><li aria-level=\"1\">Alex Angel &#8211; Chief Community Office, Commsor<\/li><li aria-level=\"1\">Amanda Natividad &#8211; Marketing Architect, SparkToro<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357dc4f elementor-widget elementor-widget-text-editor\" data-id=\"357dc4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>How can Social Webinars drive community-led growth?<\/b><\/p><p><b>10:45 am PT | 6:45 pm BST | 1:45 pm ET<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5424cc9 elementor-widget elementor-widget-image\" data-id=\"5424cc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-Speaker-Poster_LP_Nishchal1-1024x615.png\" class=\"attachment-large size-large wp-image-38429\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-Speaker-Poster_LP_Nishchal1-1024x615.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-Speaker-Poster_LP_Nishchal1-300x180.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-Speaker-Poster_LP_Nishchal1-768x461.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-Speaker-Poster_LP_Nishchal1.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eede626 elementor-widget elementor-widget-text-editor\" data-id=\"eede626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019re sure you have the following question: Is <a href=\"https:\/\/www.airmeet.com\/\">Airmeet<\/a> taking the community approach? Of course, we are. When we host an event around community-led growth, you bet we are working hard on scaling our own community.<\/p><p>Nishchal, Director of Marketing at Airmeet, walks you through how Airmeet uses Airmeet to drive growth through <a href=\"https:\/\/www.airmeet.com\/hub\/blog\/nurture-engage-online-community\/\">community engagement<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b52d40 elementor-widget elementor-widget-text-editor\" data-id=\"1b52d40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Networking with community managers<\/b><\/p><p><b>11 am PT | 7 pm BST | 2 pm ET <br \/><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14c2869\" data-id=\"14c2869\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e76a5ce elementor-widget elementor-widget-html\" data-id=\"e76a5ce\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 style=\"color:white;margin-bottom:15px\">Watch Replay<\/h3>\n<!--[if lte IE 8]>\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"7135585\",\n\tformId: \"777fb0da-060d-4bc4-9156-307932353459\",\n\tonFormSubmit: function($form) {\n       document.querySelector('input[name=ruid]').value = getCookie(\"ruid\");\n       \ndocument.querySelector('input[name=\"form_fill_referrer\"]').value = window.location.href;\n\ndocument.querySelector('input[name=fpsa]').value = getCookie(\"fpsa\");\n\ndocument.querySelector('input[name=frsa]').value = getCookie(\"frsa\");\n\n }\n});\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Community Led Growth is now the buzz word for SaaS marketers, but how many of us truly understand what CLG (yes we decided to name it that) is? How do we implement and scale it as a marketing channel?<\/p>\n","protected":false},"author":14,"featured_media":37709,"parent":0,"menu_order":54,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"event_category":[46],"event_type":[100],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cracking Community-led-Growth: Airmeet<\/title>\n<meta name=\"description\" content=\"Community Led Growth is now the buzz word for SaaS marketers, but how many of us truly understand what CLG (yes we decided to name it that) is? How do we implement and scale it as a marketing channel?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cracking Community-led-Growth: Airmeet\" \/>\n<meta property=\"og:description\" content=\"Community Led Growth is now the buzz word for SaaS marketers, but how many of us truly understand what CLG (yes we decided to name it that) is? How do we implement and scale it as a marketing channel?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Airmeet\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-11T17:06:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-LP-Banner-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2310\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#organization\",\"name\":\"Airmeet\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/05\/AM_Logo_Dark_WM-1.svg\",\"width\":802,\"height\":200,\"caption\":\"Airmeet\"},\"image\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#website\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"name\":\"Airmeet\",\"description\":\"Resources, Guides &amp; Best Practices to Conduct a Virtual Event | Airmeet\",\"publisher\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.airmeet.com\/hub\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/10\/Custom-LP-Banner-2.png\",\"width\":2310,\"height\":768},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/#webpage\",\"url\":\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/\",\"name\":\"Cracking Community-led-Growth: Airmeet\",\"isPartOf\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/#primaryimage\"},\"datePublished\":\"2021-10-13T11:42:19+00:00\",\"dateModified\":\"2022-09-11T17:06:30+00:00\",\"description\":\"Community Led Growth is now the buzz word for SaaS marketers, but how many of us truly understand what CLG (yes we decided to name it that) is? How do we implement and scale it as a marketing channel?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"name\":\"Hub\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/\",\"url\":\"https:\/\/www.airmeet.com\/hub\/events\/\",\"name\":\"events\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/\",\"url\":\"https:\/\/www.airmeet.com\/hub\/events\/cracking-community-led-growth\/\",\"name\":\"Cracking Community-led-growth: Lessons from companies who built acquisition and brand engines using communities\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events\/37693"}],"collection":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/types\/events"}],"author":[{"embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/comments?post=37693"}],"version-history":[{"count":43,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events\/37693\/revisions"}],"predecessor-version":[{"id":70832,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events\/37693\/revisions\/70832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/media\/37709"}],"wp:attachment":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/media?parent=37693"}],"wp:term":[{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/event_category?post=37693"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/event_type?post=37693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}