{"id":26508,"date":"2020-08-26T11:44:00","date_gmt":"2020-08-26T11:44:00","guid":{"rendered":"http:\/\/www.airmeet.com\/hub\/?post_type=events&#038;p=26508"},"modified":"2022-09-02T08:31:52","modified_gmt":"2022-09-02T08:31:52","slug":"a-content-led-approach-in-b2b-saas","status":"publish","type":"events","link":"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/","title":{"rendered":"The Journey from Audienceship to Advocacy: A Content-led Approach in B2B SaaS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26508\" class=\"elementor elementor-26508\" data-elementor-post-type=\"events\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5f273b elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-full_width elementor-section-height-default\" data-id=\"a5f273b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1041035\" data-id=\"1041035\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae3d14d elementor-widget elementor-widget-image\" data-id=\"ae3d14d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3209\" height=\"1068\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-Journey-from-Audienceship-to-Advocacy-12.png\" class=\"attachment-full size-full wp-image-29613\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-Journey-from-Audienceship-to-Advocacy-12.png 3209w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-Journey-from-Audienceship-to-Advocacy-12-300x100.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-Journey-from-Audienceship-to-Advocacy-12-1024x341.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-Journey-from-Audienceship-to-Advocacy-12-768x256.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-Journey-from-Audienceship-to-Advocacy-12-1536x511.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-Journey-from-Audienceship-to-Advocacy-12-2048x682.png 2048w\" sizes=\"(max-width: 3209px) 100vw, 3209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39d98ca elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"39d98ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11b3cdc\" data-id=\"11b3cdc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dc2a58 elementor-widget elementor-widget-heading\" data-id=\"2dc2a58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Journey from Audienceship to Advocacy: A Content-led Approach in B2B SaaS<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16aee8f elementor-widget elementor-widget-heading\" data-id=\"16aee8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">by Airmeet <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b5b54a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b5b54a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-303c391\" data-id=\"303c391\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8ebdd elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"fa8ebdd\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d4b9f elementor-widget elementor-widget-text-editor\" data-id=\"99d4b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For a while now \u2014 though nobody fully understands why \u2014 it\u2019s evident that people love to watch endless byte-sized videos of strangers experimenting with mentos and coke, binge-watch episodic content on Netflix and then join a fan community to talk about it. This content consumption behavior forever changes how you concoct your B2B SaaS content strategy.<\/p>\n<p>Episodic video and audio, online events, and live streams compel people to want to engage with your brand \u2014 perhaps a lot more than a downloadable ebook does. Learn how to weave the old proven ways with new ones to create content that your target audience raves about.<\/p>\n<p>We\u2019ve got an exciting schedule packed with interactive workshops and panel discussions by marketing and event leaders from leading SaaS companies like Gong, MobileMonkey, Atlassian, Ally and more to probe a media-house-inspired approach to content.<\/p>\n<p><br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c0397 elementor-widget elementor-widget-heading\" data-id=\"e2c0397\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c9ef1 elementor-widget elementor-widget-text-editor\" data-id=\"97c9ef1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>1) Using Live Experiences to Spark a Community<br \/><\/b><\/p><p>It\u2019s easy to build a product. It\u2019s damn hard to build a community. In this session, community and event experts talk about how live virtual experiences can be the instigator of a stellar community in the making.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9585d4 elementor-widget elementor-widget-image\" data-id=\"f9585d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4210\" height=\"2543\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Using-Live-Experiences-to-Spark-a-Community-1.png\" class=\"attachment-full size-full wp-image-27820\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Using-Live-Experiences-to-Spark-a-Community-1.png 4210w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Using-Live-Experiences-to-Spark-a-Community-1-300x181.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Using-Live-Experiences-to-Spark-a-Community-1-1024x619.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Using-Live-Experiences-to-Spark-a-Community-1-768x464.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Using-Live-Experiences-to-Spark-a-Community-1-1536x928.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Using-Live-Experiences-to-Spark-a-Community-1-2048x1237.png 2048w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Using-Live-Experiences-to-Spark-a-Community-1-16x10.png 16w\" sizes=\"(max-width: 4210px) 100vw, 4210px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67937e2 elementor-widget elementor-widget-text-editor\" data-id=\"67937e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>2) How to Beat Webinar Fatigue and Stand Out on Video<br \/><\/b><\/p><p>In a world that\u2019s increasingly relying on video, knowing how to present yourself and your message over video is going to be critical to your success. Lorraine shares her tips on how you can ensure that you stand out on video, whether you\u2019re leading a team meeting, hosting a social webinar, or presenting on the big (virtual) stage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad88b67 elementor-widget elementor-widget-image\" data-id=\"ad88b67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4210\" height=\"2542\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/How-to-Beat-Webinar-Fatigue-and-Stand-Out-on-Video.png\" class=\"attachment-full size-full wp-image-27600\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/How-to-Beat-Webinar-Fatigue-and-Stand-Out-on-Video.png 4210w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/How-to-Beat-Webinar-Fatigue-and-Stand-Out-on-Video-300x181.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/How-to-Beat-Webinar-Fatigue-and-Stand-Out-on-Video-1024x618.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/How-to-Beat-Webinar-Fatigue-and-Stand-Out-on-Video-768x464.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/How-to-Beat-Webinar-Fatigue-and-Stand-Out-on-Video-1536x927.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/How-to-Beat-Webinar-Fatigue-and-Stand-Out-on-Video-2048x1237.png 2048w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/How-to-Beat-Webinar-Fatigue-and-Stand-Out-on-Video-16x10.png 16w\" sizes=\"(max-width: 4210px) 100vw, 4210px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277a554 elementor-widget elementor-widget-text-editor\" data-id=\"277a554\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>3) The New-age Video Marketing Playbook<br \/><br \/><\/b>There\u2019s enough and more guides on how you can use video to sell your products or services. Ashley will take a different approach and talk about how you can use videos and live social video marketing to forge connections with your audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c11e991 elementor-widget elementor-widget-image\" data-id=\"c11e991\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4209\" height=\"2542\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-New-age-Video-Marketing-Playbook.png\" class=\"attachment-full size-full wp-image-27605\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-New-age-Video-Marketing-Playbook.png 4209w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-New-age-Video-Marketing-Playbook-300x181.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-New-age-Video-Marketing-Playbook-1024x618.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-New-age-Video-Marketing-Playbook-768x464.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-New-age-Video-Marketing-Playbook-1536x928.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-New-age-Video-Marketing-Playbook-2048x1237.png 2048w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-New-age-Video-Marketing-Playbook-16x10.png 16w\" sizes=\"(max-width: 4209px) 100vw, 4209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906770f elementor-widget elementor-widget-text-editor\" data-id=\"906770f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>4) Keynote: What\u2019s next for SaaS marketing with Larry Kim<\/b><\/p><p>Join Larry Kim for his keynote session on &#8220;Unicorn Content Marketing&#8221; &#8211; where he will share his easily repeatable and super-actionable strategies and tips for maximizing exposure and value from B2B marketing, Including how to generate topic ideas for campaigns, as well as unusual and 100% legal ways to promote them!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc42221 elementor-widget elementor-widget-image\" data-id=\"fc42221\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4210\" height=\"2543\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Keynote-What\u2019s-next-for-SaaS-marketing-with-Larry-Kim.png\" class=\"attachment-full size-full wp-image-27606\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Keynote-What\u2019s-next-for-SaaS-marketing-with-Larry-Kim.png 4210w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Keynote-What\u2019s-next-for-SaaS-marketing-with-Larry-Kim-300x181.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Keynote-What\u2019s-next-for-SaaS-marketing-with-Larry-Kim-1024x619.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Keynote-What\u2019s-next-for-SaaS-marketing-with-Larry-Kim-768x464.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Keynote-What\u2019s-next-for-SaaS-marketing-with-Larry-Kim-1536x928.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Keynote-What\u2019s-next-for-SaaS-marketing-with-Larry-Kim-2048x1237.png 2048w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Keynote-What\u2019s-next-for-SaaS-marketing-with-Larry-Kim-16x10.png 16w\" sizes=\"(max-width: 4210px) 100vw, 4210px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7669897 elementor-widget elementor-widget-text-editor\" data-id=\"7669897\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>5) The Long-term vs. Short-term Content Strategy Battle<br \/><\/b><\/p><p>Blog posts and ebooks are great. But they\u2019re not performing as well as they once were. How can you preempt the content channels that\u2019ll soon decay and start investing in ones that will scale? Marketing leaders share what\u2019s worked, how they\u2019ve drifted away from best practices when something hasn\u2019t worked, and new initiatives they\u2019ve taken keeping the big picture in mind.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aacb0dc elementor-widget elementor-widget-image\" data-id=\"aacb0dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2105\" height=\"1272\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Agenda-Longterm-vs.-short-term-content-strategy-battle_1000x600-06.png\" class=\"attachment-full size-full wp-image-29615\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Agenda-Longterm-vs.-short-term-content-strategy-battle_1000x600-06.png 2105w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Agenda-Longterm-vs.-short-term-content-strategy-battle_1000x600-06-300x181.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Agenda-Longterm-vs.-short-term-content-strategy-battle_1000x600-06-1024x619.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Agenda-Longterm-vs.-short-term-content-strategy-battle_1000x600-06-768x464.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Agenda-Longterm-vs.-short-term-content-strategy-battle_1000x600-06-1536x928.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Agenda-Longterm-vs.-short-term-content-strategy-battle_1000x600-06-2048x1238.png 2048w\" sizes=\"(max-width: 2105px) 100vw, 2105px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fedc666 elementor-widget elementor-widget-text-editor\" data-id=\"fedc666\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>6) Make the Most of Events: How to Edit and Repurpose Live Content<br \/><\/b><\/p><p>Make the most of your live events by editing and repurposing content. Join this session to learn Descript\u2019s top tips for making the editing process efficient, effective, and fun. Jay will cover everything you need to know, from importing content into Descript, to editing and collaborating with teammates, and exporting your highlights, audiograms, blog posts and branded content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f13bf9 elementor-widget elementor-widget-image\" data-id=\"1f13bf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4209\" height=\"2542\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Jay-Leboeuf_1000x600.png\" class=\"attachment-full size-full wp-image-27816\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Jay-Leboeuf_1000x600.png 4209w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Jay-Leboeuf_1000x600-300x181.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Jay-Leboeuf_1000x600-1024x618.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Jay-Leboeuf_1000x600-768x464.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Jay-Leboeuf_1000x600-1536x928.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Jay-Leboeuf_1000x600-2048x1237.png 2048w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/Jay-Leboeuf_1000x600-16x10.png 16w\" sizes=\"(max-width: 4209px) 100vw, 4209px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14c2869\" data-id=\"14c2869\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed5e53d elementor-widget elementor-widget-html\" data-id=\"ed5e53d\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:80,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 style=\"color:white;margin-bottom:-5px\">Watch Replay<\/h3>\n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"7135585\",\n\tformId: \"60b0fd6a-6c92-46c9-acf1-c1b8a5839e58\"\n});\n<\/script>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3df2c18 elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"3df2c18\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2efb9bb\" data-id=\"2efb9bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b84b284 elementor-widget elementor-widget-heading\" data-id=\"b84b284\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More Similar Events<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e215f8a elementor-posts--thumbnail-top elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"e215f8a\" data-element_type=\"widget\" data-settings=\"{&quot;custom_columns&quot;:&quot;3&quot;,&quot;custom_columns_tablet&quot;:&quot;2&quot;,&quot;custom_columns_mobile&quot;:&quot;1&quot;,&quot;custom_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;custom_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;custom_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.custom\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t      <div class=\"ecs-posts elementor-posts-container elementor-posts   elementor-grid elementor-posts--skin-custom\" data-settings=\"{&quot;current_page&quot;:1,&quot;max_num_pages&quot;:&quot;5&quot;,&quot;load_method&quot;:&quot;&quot;,&quot;widget_id&quot;:&quot;e215f8a&quot;,&quot;post_id&quot;:26508,&quot;theme_id&quot;:26508,&quot;change_url&quot;:false,&quot;reinit_js&quot;:false}\">\n      \t\t<article id=\"post-124099\" class=\"elementor-post elementor-grid-item ecs-post-loop post-124099 events type-events status-publish format-standard hentry\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"8681\" class=\"elementor elementor-8681 post-124099 events type-events status-publish format-standard hentry\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b5edf25 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"4b5edf25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b45c65f\" data-id=\"6b45c65f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<style>#post-124099 .elementor-8681 .elementor-element.elementor-element-2ed218dc:not(.elementor-motion-effects-element-type-background), #post-124099 .elementor-8681 .elementor-element.elementor-element-2ed218dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image: url(\"\");}<\/style>\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ed218dc elementor-section-height-min-height elementor-section-full_width elementor-section-height-default\" data-id=\"2ed218dc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6efdef01\" data-id=\"6efdef01\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a78eddf elementor-widget elementor-widget-spacer\" data-id=\"6a78eddf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-117504c0 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"117504c0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f7f7744\" data-id=\"1f7f7744\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11b9ddee elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"11b9ddee\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Architect Your Events, Own Your Outcomes | Free Live Session | Airmeet \u00b7 May 14<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12cbd08e elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"12cbd08e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221504c3 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"221504c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TBD<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f556c4 elementor-widget elementor-widget-heading\" data-id=\"4f556c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Join Karyn Gleeson live on May 14 to learn how design + data grounded in Adult Learning Theory can transform your virtual events into measurable learning outcomes. Free. Live. On Airmeet.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style>#post-124099 .elementor-8681 .elementor-element.elementor-element-a081a93 .elementor-button{background-color: #6A4CFF;}<\/style>\t\t<div class=\"elementor-element elementor-element-a081a93 elementor-widget elementor-widget-button\" data-id=\"a081a93\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article id=\"post-121685\" class=\"elementor-post elementor-grid-item ecs-post-loop post-121685 events type-events status-publish format-standard hentry\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"8681\" class=\"elementor elementor-8681 post-121685 events type-events status-publish format-standard hentry\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b5edf25 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"4b5edf25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b45c65f\" data-id=\"6b45c65f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<style>#post-121685 .elementor-8681 .elementor-element.elementor-element-2ed218dc:not(.elementor-motion-effects-element-type-background), #post-121685 .elementor-8681 .elementor-element.elementor-element-2ed218dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image: url(\"\");}<\/style>\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ed218dc elementor-section-height-min-height elementor-section-full_width elementor-section-height-default\" data-id=\"2ed218dc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6efdef01\" data-id=\"6efdef01\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a78eddf elementor-widget elementor-widget-spacer\" data-id=\"6a78eddf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-117504c0 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"117504c0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f7f7744\" data-id=\"1f7f7744\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11b9ddee elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"11b9ddee\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Future of Webinars<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12cbd08e elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"12cbd08e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221504c3 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"221504c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TBD<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style>#post-121685 .elementor-8681 .elementor-element.elementor-element-a081a93 .elementor-button{background-color: #6A4CFF;}<\/style>\t\t<div class=\"elementor-element elementor-element-a081a93 elementor-widget elementor-widget-button\" data-id=\"a081a93\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article id=\"post-118578\" class=\"elementor-post elementor-grid-item ecs-post-loop post-118578 events type-events status-publish format-standard hentry\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"8681\" class=\"elementor elementor-8681 post-118578 events type-events status-publish format-standard hentry\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b5edf25 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"4b5edf25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b45c65f\" data-id=\"6b45c65f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<style>#post-118578 .elementor-8681 .elementor-element.elementor-element-2ed218dc:not(.elementor-motion-effects-element-type-background), #post-118578 .elementor-8681 .elementor-element.elementor-element-2ed218dc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image: url(\"\");}<\/style>\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ed218dc elementor-section-height-min-height elementor-section-full_width elementor-section-height-default\" data-id=\"2ed218dc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6efdef01\" data-id=\"6efdef01\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a78eddf elementor-widget elementor-widget-spacer\" data-id=\"6a78eddf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-117504c0 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"117504c0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f7f7744\" data-id=\"1f7f7744\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11b9ddee elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"11b9ddee\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enterprise Learning<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12cbd08e elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"12cbd08e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221504c3 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"221504c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TBD<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style>#post-118578 .elementor-8681 .elementor-element.elementor-element-a081a93 .elementor-button{background-color: #6A4CFF;}<\/style>\t\t<div class=\"elementor-element elementor-element-a081a93 elementor-widget elementor-widget-button\" data-id=\"a081a93\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Interactive workshops and panel discussions by marketing and event leaders from leading SaaS companies to probe a media-house-inspired approach to content.<\/p>\n","protected":false},"author":16,"featured_media":29613,"parent":0,"menu_order":88,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"event_category":[46],"event_type":[100],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audienceship to Advocacy: A Content-led Approach in B2B SaaS<\/title>\n<meta name=\"description\" content=\"Build a community, content strategy, video and SaaS marketing by joining our interactive workshops and panel discussions by marketing and event leaders of leading SaaS companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audienceship to Advocacy: A Content-led Approach in B2B SaaS\" \/>\n<meta property=\"og:description\" content=\"Build a community, content strategy, video and SaaS marketing by joining our interactive workshops and panel discussions by marketing and event leaders of leading SaaS companies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/\" \/>\n<meta property=\"og:site_name\" content=\"Airmeet\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-02T08:31:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-Journey-from-Audienceship-to-Advocacy-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3209\" \/>\n\t<meta property=\"og:image:height\" content=\"1068\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#organization\",\"name\":\"Airmeet\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/05\/AM_Logo_Dark_WM-1.svg\",\"width\":802,\"height\":200,\"caption\":\"Airmeet\"},\"image\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#website\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"name\":\"Airmeet\",\"description\":\"Resources, Guides &amp; Best Practices to Conduct a Virtual Event | Airmeet\",\"publisher\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.airmeet.com\/hub\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/08\/The-Journey-from-Audienceship-to-Advocacy-12.png\",\"width\":3209,\"height\":1068},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/#webpage\",\"url\":\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/\",\"name\":\"Audienceship to Advocacy: A Content-led Approach in B2B SaaS\",\"isPartOf\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/#primaryimage\"},\"datePublished\":\"2020-08-26T11:44:00+00:00\",\"dateModified\":\"2022-09-02T08:31:52+00:00\",\"description\":\"Build a community, content strategy, video and SaaS marketing by joining our interactive workshops and panel discussions by marketing and event leaders of leading SaaS companies.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"name\":\"Hub\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/\",\"url\":\"https:\/\/www.airmeet.com\/hub\/events\/\",\"name\":\"events\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/\",\"url\":\"https:\/\/www.airmeet.com\/hub\/events\/a-content-led-approach-in-b2b-saas\/\",\"name\":\"The Journey from Audienceship to Advocacy: A Content-led Approach in B2B SaaS\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events\/26508"}],"collection":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/types\/events"}],"author":[{"embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/comments?post=26508"}],"version-history":[{"count":89,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events\/26508\/revisions"}],"predecessor-version":[{"id":69790,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events\/26508\/revisions\/69790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/media\/29613"}],"wp:attachment":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/media?parent=26508"}],"wp:term":[{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/event_category?post=26508"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/event_type?post=26508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}