{"id":19296,"date":"2021-05-27T08:53:05","date_gmt":"2021-05-27T08:53:05","guid":{"rendered":"http:\/\/www.airmeet.com\/hub\/?post_type=events&#038;p=19296"},"modified":"2022-06-06T12:35:18","modified_gmt":"2022-06-06T12:35:18","slug":"using-webinars-to-keep-your-flywheel-spinning-in-saas","status":"publish","type":"events","link":"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/","title":{"rendered":"Using Webinars to Keep your Flywheel Spinning in SaaS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19296\" class=\"elementor elementor-19296\" data-elementor-post-type=\"events\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5f273b elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-full_width elementor-section-height-default\" data-id=\"a5f273b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1041035\" data-id=\"1041035\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae3d14d elementor-widget elementor-widget-image\" data-id=\"ae3d14d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1540\" height=\"512\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/BannerSaaS.png\" class=\"attachment-full size-full wp-image-19505\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/BannerSaaS.png 1540w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/BannerSaaS-300x100.png 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/BannerSaaS-1024x340.png 1024w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/BannerSaaS-768x255.png 768w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/BannerSaaS-1536x511.png 1536w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/BannerSaaS-16x5.png 16w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39d98ca elementor-section-items-stretch elementor-section-content-top elementor-section-height-min-height elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"39d98ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11b3cdc\" data-id=\"11b3cdc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dc2a58 elementor-widget elementor-widget-heading\" data-id=\"2dc2a58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Using Webinars to Keep your Flywheel Spinning in SaaS\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16aee8f elementor-widget elementor-widget-heading\" data-id=\"16aee8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">by Airmeet <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b5b54a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b5b54a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-303c391\" data-id=\"303c391\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8ebdd elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"fa8ebdd\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d4b9f elementor-widget elementor-widget-text-editor\" data-id=\"99d4b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Webinars make for a great marketing strategy. The trick lies in how you leverage it. In addition to providing engaging content, it can also be associated with content marketing, lead generation, brand marketing, and product marketing. That&#8217;s not common with a lot of channels out there, is it?<\/p><p>So what it takes to produce a high-quality webinar?<\/p><p>We are going to dissect the importance of a really good webinar that can eventually be a lead machine for you in this exclusive event.<\/p><p><strong>Why should YOU attend?<\/strong><\/p><ol><li>\ud83d\ude80 A stellar panel of smart marketing gurus.<\/li><li>\ud83d\udcaa Learn how webinar marketing integrates with lifecycle marketing.\u00a0<\/li><li>\ud83d\udd25 Know how to generate engaging content creation and high MQLs.<\/li><\/ol><p>\u00a0<\/p><p>Join the thought leaders of marketing from HootSuite, Whereby, Unbounce and Appcues in an exclusive conversation on 10th June 2021 at 10 AM PT \/ 6 PM GMT.<\/p><p>Note: If you are not able to attend in person, register anyway &amp; we will send you the recording.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b0d80 elementor-widget elementor-widget-heading\" data-id=\"26b0d80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meet the speakers:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf4ce37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf4ce37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f79ed1\" data-id=\"9f79ed1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89e6da4 elementor-widget elementor-widget-image\" data-id=\"89e6da4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Cris-Thome-Hootsuite-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-image-19447\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Cris-Thome-Hootsuite-150x150.jpeg 150w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Cris-Thome-Hootsuite-300x300.jpeg 300w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Cris-Thome-Hootsuite-12x12.jpeg 12w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Cris-Thome-Hootsuite.jpeg 375w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7328870\" data-id=\"7328870\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b387753 elementor-widget elementor-widget-heading\" data-id=\"b387753\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cris Thome<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f526b elementor-widget elementor-widget-heading\" data-id=\"a4f526b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Director, Lifecycle Marketing - HootSuite<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe3faf elementor-widget elementor-widget-text-editor\" data-id=\"cfe3faf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sc-pRRIT bQREMl\"><p class=\"sc-fzozJi dJMeDh sc-pkfsj eWAAem\">Cris Thome is the Director of Lifecycle Marketing at Hootsuite. When it comes to interpreting and actioning insights, developing powerful marketing strategies and leading a team with integrity and passion, Cris is one of the best there is. She is also a data-driven retention marketer which she uses to drive customer engagement, brand loyalty and retention.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c3750d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3750d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8da1fc\" data-id=\"b8da1fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b86f1c8 elementor-widget elementor-widget-image\" data-id=\"b86f1c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Ryan-Bonnici-Whereby.jpeg\" class=\"attachment-large size-large wp-image-19450\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Ryan-Bonnici-Whereby.jpeg 270w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Ryan-Bonnici-Whereby-150x150.jpeg 150w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Ryan-Bonnici-Whereby-12x12.jpeg 12w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b1e9f3\" data-id=\"0b1e9f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d95e0c6 elementor-widget elementor-widget-heading\" data-id=\"d95e0c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Ryan Bonnici\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b1769 elementor-widget elementor-widget-heading\" data-id=\"70b1769\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Chief Marketing Officer - Whereby\n\n<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8580012 elementor-widget elementor-widget-text-editor\" data-id=\"8580012\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sc-plhlx gulKxc\"><p class=\"sc-fzozJi khKFXq sc-pAoIE JavQY\">Ryan Bonnici joined Whereby as Chief Marketing Officer in January 2021. A globally-renowned digital marketing and sales leader, Ryan was previously CMO of G2.com &#8211; the world\u2019s leading software review platform helping 8 million business professionals each month &#8211; and was shortlisted for Forbes\u2019 \u2018World\u2019s Most Influential CMOs\u2019 the last two years running #26 in 2020. Ryan has held senior leadership roles at some of the world\u2019s most innovative tech companies, like HubSpot, Salesforce and Microsoft.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9fd98c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fd98c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4cbfdca\" data-id=\"4cbfdca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04d5158 elementor-widget elementor-widget-image\" data-id=\"04d5158\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"420\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/erickeating-3-400x420-1.jpg\" class=\"attachment-large size-large wp-image-19448\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/erickeating-3-400x420-1.jpg 400w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/erickeating-3-400x420-1-286x300.jpg 286w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/erickeating-3-400x420-1-11x12.jpg 11w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-60e2a92\" data-id=\"60e2a92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16db844 elementor-widget elementor-widget-heading\" data-id=\"16db844\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Eric Keating\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a398f elementor-widget elementor-widget-heading\" data-id=\"31a398f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">VP, Marketing  - Appcues\n\n<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7acdbd1 elementor-widget elementor-widget-text-editor\" data-id=\"7acdbd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Eric heads up Marketing at Appcues. A Go-to-market strategist, team builder, and company steward. Always keeping an eye on metrics and an ear to customers. Above all, a level-headed team player. When he isn&#8217;t helping companies become more product-led, he\u2019s likely to be found keeping up with his wife and two children, exploring the White Mountains, or fermenting things at home.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-be16570 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be16570\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f62127d\" data-id=\"f62127d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd37060 elementor-widget elementor-widget-image\" data-id=\"bd37060\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Fiona-Finn-Unbounce-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-image-19449\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Fiona-Finn-Unbounce-150x150.jpeg 150w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Fiona-Finn-Unbounce-12x12.jpeg 12w, https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/Fiona-Finn-Unbounce.jpeg 212w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33acbd3\" data-id=\"33acbd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e342eb elementor-widget elementor-widget-heading\" data-id=\"8e342eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Fiona Finn\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be203d1 elementor-widget elementor-widget-heading\" data-id=\"be203d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Director of Product Marketing - Unbounce\n\n<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce70410 elementor-widget elementor-widget-text-editor\" data-id=\"ce70410\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sc-plhlx gulKxc\"><p class=\"sc-fzozJi khKFXq sc-pAoIE JavQY\">Fiona Finn is the Director of Product Marketing at Unbounce. It is AI more accessible for SMBs\u2014ensuring marketers can bring their highest converting campaigns to life through Conversion Intelligence. Fiona has also worked with Clio for 5 years in the past.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14c2869\" data-id=\"14c2869\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed5e53d elementor-widget elementor-widget-html\" data-id=\"ed5e53d\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 style=\"color:white;\">Watch Event Recording<\/h4> \n<!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"7135585\",\n\tformId: \"6c18d9ee-e3ea-49b7-a7ca-baaea4474fed\",\n\tonFormSubmit: function($form) {\n       document.querySelector('input[name=ruid]').value = getCookie(\"ruid\");\n       \ndocument.querySelector('input[name=\"form_fill_referrer\"]').value = window.location.href;\n\ndocument.querySelector('input[name=fpsa]').value = getCookie(\"fpsa\");\n\ndocument.querySelector('input[name=frsa]').value = getCookie(\"frsa\");\n\n }\n});\n<\/script> \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore how webinars play a major role in shaping your customer acquisition &#038; retention strategy in SaaS<\/p>\n","protected":false},"author":2,"featured_media":19627,"parent":0,"menu_order":70,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"event_category":[46],"event_type":[100],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar Marketing Strategy | Airmeet<\/title>\n<meta name=\"description\" content=\"Explore how webinars play a major role in shaping your customer acquisition &amp; retention strategy in SaaS\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar Marketing Strategy | Airmeet\" \/>\n<meta property=\"og:description\" content=\"Explore how webinars play a major role in shaping your customer acquisition &amp; retention strategy in SaaS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/\" \/>\n<meta property=\"og:site_name\" content=\"Airmeet\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T12:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/bannersocial-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#organization\",\"name\":\"Airmeet\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2020\/05\/AM_Logo_Dark_WM-1.svg\",\"width\":802,\"height\":200,\"caption\":\"Airmeet\"},\"image\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/#website\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"name\":\"Airmeet\",\"description\":\"Resources, Guides &amp; Best Practices to Conduct a Virtual Event | Airmeet\",\"publisher\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.airmeet.com\/hub\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.airmeet.com\/hub\/wp-content\/uploads\/2021\/05\/bannersocial-2.png\",\"width\":1200,\"height\":630},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/#webpage\",\"url\":\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/\",\"name\":\"Webinar Marketing Strategy | Airmeet\",\"isPartOf\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/#primaryimage\"},\"datePublished\":\"2021-05-27T08:53:05+00:00\",\"dateModified\":\"2022-06-06T12:35:18+00:00\",\"description\":\"Explore how webinars play a major role in shaping your customer acquisition & retention strategy in SaaS\",\"breadcrumb\":{\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/\",\"url\":\"https:\/\/www.airmeet.com\/hub\/\",\"name\":\"Hub\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/\",\"url\":\"https:\/\/www.airmeet.com\/hub\/events\/\",\"name\":\"events\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/\",\"url\":\"https:\/\/www.airmeet.com\/hub\/events\/using-webinars-to-keep-your-flywheel-spinning-in-saas\/\",\"name\":\"Using Webinars to Keep your Flywheel Spinning in SaaS\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events\/19296"}],"collection":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/types\/events"}],"author":[{"embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/comments?post=19296"}],"version-history":[{"count":72,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events\/19296\/revisions"}],"predecessor-version":[{"id":59363,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/events\/19296\/revisions\/59363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/media\/19627"}],"wp:attachment":[{"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/media?parent=19296"}],"wp:term":[{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/event_category?post=19296"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.airmeet.com\/hub\/wp-json\/wp\/v2\/event_type?post=19296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}