{"id":35044,"date":"2021-09-30T04:25:06","date_gmt":"2021-09-30T04:25:06","guid":{"rendered":"http:\/\/www.airmeet.com\/hub\/?post_type=case_study&p=35044"},"modified":"2025-01-02T11:51:54","modified_gmt":"2025-01-02T11:51:54","slug":"24-labs","status":"publish","type":"case_study","link":"https:\/\/www.airmeet.com\/hub\/case-study\/24-labs\/","title":{"rendered":"’24LABS’ hosted a large-scale virtual conference via Airmeet, with 3000+ participants"},"content":{"rendered":"\t\t
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\n\t\t\tOverview<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tEvent Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t24-hours of UX\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tIndustry Segment: <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tUser Experience Design & Service Design\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tCommunity Name<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t24 LABS<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tUse Case:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tVirtual Conference and Workshops<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Executive Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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24 LABS is a non-profit organization and a worldwide community initiative around User Experience (UX). It unites the local communities working locally in UX at the global level. <\/span>They are involved in UX research, interaction design, service design, user experience consulting, usability testing, data visualization, and software development.\u00a0<\/span><\/p>

Jesse <\/span>Anton and Peter Horvath, Co-Founders of 24 Labs shared their journey; \u201cWe have been running in-person events for the local community in Geneva for years. We had 40-45 events, with an audience of 50 to 100 people for each event.\u00a0<\/span><\/p>

We started as a local in-person event series, but when the pandemic hit, we reached out to other people worldwide with similar communities and went global and virtual: in 2020 we started 24 Hours of UX, a non-stop, full-day event. Eventually, we moved to Airmeet with <\/span>24 Hours of UX<\/b><\/a> in 2021. We exist here to help educate and make connections between people.\u201d\u00a0<\/span><\/p>

To this, Peter went on to add, \u201cWe have a core team globally spread across all the continents, Idyawati from Asia, Estefania from South America, Amy and Keith from the US, Hans from Australia, Njiiri from Africa, Ahmad from the Middle East and Johannes from Europe. Today, user experience design knowledge-sharing is more focused on the US and the developed world. Through knowledge sharing and education, we want to show how it\u2019s done all over the world, bringing in a local flavor at the same time.\u201d<\/span><\/p>

The community hosted<\/span>24 Hours of UX<\/b> on Airmeet in June. As Peter Horvath, Experience and Service Design Lead mentioned:\u00a0<\/span><\/p>

\u201c24 Hours of UX is a 24-hour non-stop event. We feature different speakers from around the world. Instead of approaching the speakers directly, we reached out to local communities that were also battling the challenges of COVID and were not able to do in-person events.<\/span><\/p>

We asked them to do the event together on the platform to discuss the state of UX in their regional country or city. It was these local groups that proposed the speakers, based on their knowledge of the local scene.\u201d<\/span><\/p>

The event had various keynotes, presentations, and workshops where people made new connections and interacted with each other. Furthermore, it had 11 sponsors and 29 community partners, including Whitespace, Adobe XD, Mozilla, UXTesting, and numerous UX groups from countries around the world.\u201d<\/span><\/p>

Jesse and Peter explain how they leveraged Airmeet\u2019s features to host their 24-hour long event on a big scale.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Challenges (and Solutions)\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenge 1: Hosting an industry-wide virtual conference-style event<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While talking about their search for an innovative virtual platform, Jesse explained, \u201cThere were so many platforms available when we considered our second event. We looked at how the industry had innovated and how many other players there were in the marketplace.\u00a0<\/span><\/p>

Then we evaluated as many platforms as we could find. Most of the platforms we saw were really geared towards being corporate-type event management platforms with corporate-type pricing. These all felt corporate in their approach as well, with little attention to the customer itself – we were looking for a real connection.<\/span><\/p>

In terms of functionality, we needed something as close to a <\/span>conference-style<\/span><\/a> as possible. We wanted the capability to host an industry-wide conference as opposed to a corporate event. Among all the platforms, Airmeet fit a lot of our requirements and criteria.\u201d<\/span><\/p>

Here\u2019s how Airmeet helped them host a big industry conference:<\/span><\/p>