{"id":24450,"date":"2021-07-16T00:20:00","date_gmt":"2021-07-16T00:20:00","guid":{"rendered":"https:\/\/www.airmeet.com\/hub\/?post_type=case_study&p=24450"},"modified":"2025-01-02T12:27:09","modified_gmt":"2025-01-02T12:27:09","slug":"larsen-and-toubro","status":"publish","type":"case_study","link":"https:\/\/www.airmeet.com\/hub\/case-study\/larsen-and-toubro\/","title":{"rendered":"‘Larsen & Toubro Ltd.’ pivots to virtual with Airmeet; doubles their partner participation"},"content":{"rendered":"\t\t
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\n\t\t\tOverview<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tEvent Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tPower Ensemble 2021: Partners in Collaboration<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tCommunity Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tLarsen & Toubro Limited<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tIndustry Segment: <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tThermal Power Sector<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tUse Case:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tVirtual Partner Conference with Parallel Sessions\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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About<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L&T – Power IC, a business brand of Larsen & Toubro Group, is a major EPC player offering varied solutions in thermal and nuclear power sectors and air pollution control systems, while maintaining highest standards of safety and quality.\u00a0<\/p>

The \u2018Power Ensemble 2021: Partners in Collaboration\u2019<\/b> is the annual partner conference organised by L&T – Power IC\u2019s SCM (Supply Chain Management) department at L&T Knowledge City, Vadodara. The conference, designed to deepen vendor engagement, aims for a candid dialogue with the partners who sell with L&T Power.\u00a0<\/p>

In the past, they had roughly 67 vendors with 79 participants for the same event in the physical format, in the pre-pandemic world. In contrast, the interactive virtual conference<\/a>, powered by Airmeet, had around 163 vendors and 166 participants from across India and abroad.\u00a0<\/p>

Aaditya Baxi, <\/b>Asst. Manager, and Sandeep Thanki, <\/b>Asst. General Manager, both from Supply Chain Management, L&T Power, shared details of why and how their organisation chose Airmeet and how they created an immersive, interactive experience for their partners, at par with the physical conference, despite hosting the event<\/a> virtually.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Challenges (and Solutions)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Power Ensemble is a yearly vendor meet that has so far been conducted physically and is meant to power the partnerships of L&T.\u00a0<\/p>

Sandeep explained, \u201cIn the physical format, our event was a day-long event. It mainly consisted of 3 parts. First, the address from L&T – Power IC, which entailed describing in detail the company\u2019s requirements from the partners. The second phase is aimed to be an interactive discussion where we listen to our partners\u2019 voice. And the last phase included partner interaction with our higher management. In this phase, our IC (Independent Company) head would interact with the vendors 1:1, take live questions, reveal our company\u2019s future plans and the opportunities underlying for the partners.\u00a0<\/p>

This entire day event had to be compressed into a half-day virtual event<\/a> to maintain interest of participants who have remotely engaged, given the pandemic restrictions. Similar to the in-person event<\/a>, the virtual event\u2019s initial phase would focus on expectation setting from L&T Power, then discussion rooms with different vendors and finally the address by IC head, followed by Q&A.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Challenge 1: Transition to a Virtual Event with focus on frictionless user experience\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Their first challenge was to quickly pivot to virtual events. The main goal of the virtual event was to focus on a seamless, professional experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sandeep said, \u201cWe were looking for virtual event technology<\/a> partners to host our virtual conference, and after thorough comparative study with other available market platforms, we decided to go with Airmeet.”<\/p>

Here is a list of L&T – Power IC\u2019s requirements and what compelled them to sign Airmeet –<\/p>