{"id":22561,"date":"2021-06-17T07:34:35","date_gmt":"2021-06-17T07:34:35","guid":{"rendered":"http:\/\/www.airmeet.com\/hub\/?post_type=case_study&p=22561"},"modified":"2025-01-02T11:54:48","modified_gmt":"2025-01-02T11:54:48","slug":"tldc","status":"publish","type":"case_study","link":"https:\/\/www.airmeet.com\/hub\/case-study\/tldc\/","title":{"rendered":"‘TLDC’ successfully pivots to ‘Virtual Community Days\u2019 on Airmeet with 600 registrants, 21 exhibitors and 16 speakers"},"content":{"rendered":"\t\t
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\n\t\t\tOverview<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tEvent Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tTLDC Community Day: Building with Stories (multiple events)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tCommunity Name:<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tTLDC (The Training, Learning and Development Community)<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tIndustry Segment: <\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tTraining, Learning and Development<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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About<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TLDC (The Training, Learning and Development Community) is a virtual event producer. It gathers instructional designers and educators to share resources and puts them together as podcasts on YouTube.\u00a0<\/p>

Before the advent of the pandemic, since 2016, TLDC hosted live events and conferences with 200+ attendees. As the pandemic hit, they explored the virtual format. They eventually felt that it is an opportunity to create even higher buzz for their events and invite a greater number of participants online.\u00a0<\/p>

Out of the four Airmeet events successfully completed, the first event took place in December 2020. Post this achievement, Mr Luis Malbas, Founder, TLDC, decided to create a series of events, called \u2018Community Day\u2019, to share knowledge and network within the community. They hosted the last event with six speakers, 16 booths, and various table hosts.\u00a0<\/p>

The series came to an effective end on 30th April with the \u2018Spring Community Day<\/i>\u2019 event. This event brought Learning & Development professionals together from around the world for full-day sessions and a networking experience featuring 21 exhibitors.<\/p>

TLDC also organised one free event in March, marked for women. The event was named \u201cWomen of L&D 2021\u201d. It was an incredible experience with 600 registrations, 280 attendees, and 9 speakers.<\/p>

The event details described below show how Airmeet met the hopes and expectations of TLDC and which features gave them an edge.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Challenges (and solutions)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenge 1: Shifting from physical to Virtual without missing out on networking goals<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TLDC had to swiftly transition to a virtual platform for hosting their networking and knowledge sharing event. They were not ready to compromise on their networking goals and were looking for interactive features to create a space where the audience could connect, share and celebrate. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The primary focus of TLDC was on building communities for personal and professional development. They believe that learners gain the most value from the courses when they get opportunities to collaborate, discuss and engage with like-minded people.<\/p>

With a distinct set of requirements, Luis performed a comparative analysis on various virtual event platforms and found that all their event requirements were fulfilled by Airmeet.\u00a0 Airmeet\u2019s virtual venue allowed his community to move freely across multiple sessions, network at the lounge, and drop in on exhibitor booths to have meaningful interactions.<\/p>

Airmeet\u2019s ability to deliver real engagement and best-in-class interactions proved to be a boon for them as they could avail the following features:<\/p>

Reception:<\/b> Airmeet allowed TLDC to build and customise a sophisticated and premium virtual reception that gave a warm welcome to the attendees.<\/p>

Stage:<\/b> The Airmeet stage humanised the opening session for an inspirational and practical start to a transformed workspace. TLDC could\u00a0 run multiple sessions in parallel, engaging audiences from diverse backgrounds without compromising on video and audio quality. Their speakers planned an instructional story design to discover, design, and deliver stories and give the human touch to virtual attendees.<\/p>

Social Lounge:<\/b> TLDC found this to be the best feature for networking. Attendees had a spontaneous and life-like, engaging, and interactive experience using the social lounge. TLDC had set up tables with different logos and table names to ensure a rich networking experience for all the attendees. Airmeet\u2019s virtual tables proved to be the perfect feature, offering educators opportunities to connect with the attendees and share information. This format promoted conversation, and every audience member felt like an active participant. The attendees could stay back post the event to network, find opportunities, and build awareness.<\/p>

Speed Networking: <\/b>Speed Networking was the highlight of the event. TLDC was looking for a collaborative tool that fosters peer-to-peer learning and engagement. Participants who enabled speed networking got matched with each other for a quick one-on-one virtual meeting. The host could decide the time duration of each discussion.<\/p>

Participants could continue to speed network with new matches and build as many authentic connections as possible. By default, when anyone would join an event, they would be in a breakout room with social tables that could support seamless conversations. The platform displayed attendee profile details and name tags that helped break the ice and connect better.<\/p>

Polls Feature:<\/b> Luis utilised the poll feature very well in the March event named \u201cWomen of L&D 2021\u201d. The audience could participate easily via the poll feature. Luis said, \u201cWith Airmeet, it goes as it says. We couldn\u2019t have pulled the women\u2019s event so well if it wasn\u2019t with Airmeet\u201d.<\/p>

Exhibitor Booths: <\/b>Airmeet allowed the hosts to sell high-converting booths to sponsors and maximised the event ROI. Booths were an excellent interface where attendees came and interacted. TLDC offered vendor booths to exhibitors for free. There were 21 booths where people could download resources and do branding.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Challenge 2: Needed a versatile event platform with ease of use and maneuverability.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Solution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The majority of participants and speakers in the Spring Community Event 2021 were California locals. However, the virtual event could also attract other audiences, mostly from four countries- the US, UK, Canada, and the Netherlands.\u00a0<\/p>

The theme of the Community Day event was \u201cBuilding with Stories\u201d. It was an online event for TLDC members and supporters to gather, celebrate, and learn from and about each other. Luis said, \u201cThe attendees found it even simpler than zoom and liked it a lot. The audience included C-level executives as well as an entry-level instructional designer.\u201d In the event, everyone is a peer, exploring everyone’s journey. The entire event lasted for 7-8 hours, with six sessions of 45 mins each.\u00a0<\/p>

The ease of use was due to the following characteristics:<\/p>