By Sumyukthaa Sankar

A fortnightly almanac of the best stories,
inspiration, BTS from marketers who know
how to put on a great show! Time for you to
run B2B events that don’t feel like B2B events.

By subscribing, you agree with Airmeet’s Terms of Service and Privacy Policy and understand that ‘Run of Show’ will receive your email address.

Edition 11 | March 23rd 2023

On being better B2B content creators educators

Past editions

Attendee footprint, event intent and making a campaign land
Designing event pathways that drive revenue faster, immediately, and eventually
The art of continuous debriefing and fine-tuning
Dogfooding Event-led Growth and how that’s been going

Realigning the field events thread in your GTM machine

The registrant-to-attendee turnout conundrum

Defining your Ideal Attendee Profile

There’s something interesting happening to Event Marketer roles

Events that end and ripples that don’t

Overcoming funnel vision and seeing Events through a broader lens

Upcoming editions

Edition 6

Event attendee archetypes

© 2022 Airmeet Inc. or its affiliates, all rights reserved.