By Sumyukthaa Sankar

A fortnightly almanac of the best stories,
inspiration, BTS from marketers who know
how to put on a great show! Time for you to
run B2B events that don’t feel like B2B events.

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Edition 5 | November 16th 2022

The registrant-to-attendee turnout conundrum

Past editions

Defining your Ideal Attendee Profile

There’s something interesting happening to Event Marketer roles

Events that end and ripples that don’t

Overcoming funnel vision and seeing Events through a broader lens

Upcoming editions

Edition 6

Event attendee archetypes

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