The open house is an important element of the home buying and selling process, and real estate brokers know it. Open houses have been used for decades, and their formula has proven itself time and again.
In virtual reality today, anything is possible. A virtual open house event is a proven method of aiding agents that assist relocating purchasers who can’t view homes in person. Brokers are now at the forefront of a fundamental transformation in the way immobilizers do business – virtual open house.
This guide covers tips for people who don’t know how to host a virtual open house via a video conference program. You won’t be disappointed—it’ll be just as friendly as the genuine one.
What is a virtual open house?
You can run a virtual open house in numerous ways. The effectiveness of a real estate agent’s website depends on the tools and the experience of the person who owns it.
A virtual open house is a hybrid 360 tour screen share plus a video conference call with audio. If you prefer different online meeting tools, you may use any of them. It is as if you have a Facebook Live.
Therefore, it is a means to show potential purchasers a home if they cannot enter a property physically. There are several causes for this.
For instance, potential purchasers reside far away and move throughout the country. Health issues may also exist.
Virtual tours can replace an in-person event when homeowners desire to distance themselves from society because of social distancing.
How to plan a virtual open house?
Open house video usually aims to draw in interested clients and seal deals. Nonetheless, virtual tours can perform this task as well. As it relates to your approach and the technology you utilize, getting it right is essential.
Follow this simple guide if you want to know how to host a virtual open house.
Choose your platform
Many real estate brokers recognize that video conferencing has its pitfalls. Choosing the right channel or platform is a critical step on how to plan a virtual open house.
This factor will allow you to connect with the target audience. Before publicizing the tour’s departure date, consider all your choices. You can choose from various social media platforms or video conferencing platforms, like Instagram Story, Zoom, and Facebook Live.
In line with this, Airmeet features can help you to design and host your virtual open house tours with ease. It is a much-loved and easy-to-use program that supplies all the necessary functionality to organize and prepare meetings.
It will help you if you are clueless about how to plan a virtual open house. Plus, it can help you to hold a live pre-recorded video virtual tour.
Prepare ahead of time
To have a virtual open house, you must account for new factors like recording and technology. So, it would help if you planned.
- To maximize your enjoyment, be sure to run around the house and grasp its layout. Do it with everything you want to highlight and places to avoid beforehand.
- Outline the points you wish to make. If you intend to broadcast your open house online, these supplies will be useful. It is also possible that you will feel more tension “in person” than you would otherwise. Take note; static video will offer you a more regulated atmosphere and a thoughtful approach.
- Never neglect to check through all of your devices. Set everything up before streaming, such as making sure your camera is operational, using lighting and sound effects, and alike.
Define your goals
Well-defined event goals are essential for a successful virtual open house. If your marketing objectives are well stated and combined into a measurable number of purposes, you will focus on your plan.
Remember, every step you take will bring you closer to your objective. Plus, the purpose of your event will define your open house’s logistical specifics. So, it is crucial to have these goals if you want to know how to plan a virtual open house.
Promote your virtual open house day
Promoting your virtual house as you market a traditional open home. You can use the local MLS and blast your potential buyers and agents by email and social networks. Make sure you spend enough time building a buzz.
If you’re presenting a virtual open house for a large group, schedule it one or two weeks in advance to allow for promotion. Additionally, update your website, including the house listing, with details about the virtual open house.
Note that some people may still not be familiar with open-house virtual technologies. So, explain how it functions and play new things to generate interest and curiosity. Plus, you can share your virtual open house information on various social media conferencing software to reach more. For instance, Facebook Live suits your video content.
What to do on a virtual open house day?
Celebrate as you did it on the big day! Here are a couple of points you have to remember as you run. These tips can be particularly helpful if you don’t know how to host a virtual open house tour.
- Arrive early to ensure proper setup. Then, ensure that everything is in its right place to easily see the entire house and yard, from outdoor spaces to indoor.
- You should turn on all lights; you should open all doors to the house and all rooms. You do not want to be required to turn on lights and open doors throughout the tour.
- Introduce yourself and your plan, and express gratitude to those who have joined you. Additionally, encourage viewers to engage by asking questions in the platform’s comments or chat. So, it is crucial to know how to create an agenda to avoid dead air.
- Solicit the assistance of a friend to act as your cameraperson. With the help of others, you may concentrate on the house’s qualities while also taking notes.
- Horizontally align your camera. It will provide a wider viewpoint for your viewer, allowing them to see more. If you’re filming the trip, don’t forget to utilize your mobile device’s capabilities. Use the forward-facing camera to introduce yourself and the rear-facing camera to conduct tours.
- Members of your team should tune in and plant questions. Receiving real-time feedback enables you to reroute if you’re explaining something off-screen. It will work if you forget to mention an aspect of the house you meant to highlight. Additionally, questions elicit additional inquiries and participation.
What to do after a virtual open house day?
It is only half a fight to have a virtual open house to get a return on investment. It’s just like throwing an open house in person.
When the camera clicks off, savvy small company owners do not stop. Once the virtual event is finished, it’s time to capture the leads.
Here are some strategies for quick and efficient follow-up.
Another simple technique to follow up with leads is to include an opt-in box on listings. It will allow prospective buyers to opt-in for future information. Plus, it serves as an invitation to join your newsletter or a suggestion to follow your social media accounts.
Ask for feedback
A virtual open house is a brave new world for many real estate professionals. Therefore, politely request feedback and ratings from participants. More so, real estate agents can use this data to make informed decisions about improving future virtual home tours.
While your camera is still rolling during the virtual home tour’s Q&A segment, solicit input from viewers. Real-time responses enable real estate brokers to engage with potential buyers, demonstrate their personalities, and establish trust. All of these factors are critical components of your future property transaction.
Add a call to action
By shining a carrot in front of viewers, you may entice them to stay connected. Attract potential buyers’ attention with a booklet outlining the property’s specifications. Also, you can do it with a follow-up email addressing or expanding on a possible buyer’s inquiry.
Additional facts like this can help keep the conversation continuing and allow you to ask the all-important question, “Which home did you prefer?”