The world is changing every day, and the world of events is changing right along with it. That’s why we created Airmeet Eventions. A series of quick, info-rich sessions you can attend one day, and start implementing what you learn, the next. Equal parts tactical, actionable, and engaging, you’ll learn from the best of the best — leaders in Demand Generation, Marketing, and more.
This isn’t thought leadership that drones on and on in the form of long-winded keynote speeches. It’s down-and-dirty info and frameworks you can use, now.
We’ve experienced it a thousand times before. “These leads can’t have a generic follow-up,” the Events team says as they take one step forward. “These leads hardly convert and are not worth our time,” the sales team replies as they take two steps back.
A few misguided and unproven digs later, they go round and round — completely out of rhythm. If only Sales, RevOps, and Events aligned on processes, attribution models, and strategy. Grab your dancing shoes, we’ve got all the right steps to get your teams back in sync.
In the old days, events ended and people went home. Maybe a few attendees turn into opportunities, and if you’re lucky some convert into revenue, eventually.
Today, smaller, more targeted events are created for every persona at every stage in the customer lifecycle. And now, every event is part of an integrated strategy becoming the new predictable growth machine. Join us to learn what goes into building the new event spectrum.
‘Let’s make a podcast,’ a phrase uttered by every marketing team. Sure, some follow-through. But there’s a better way to share your unique points of view and build strong brand affinity — events. They combine the best of both worlds — real-time connection and on-demand consumption — to make a greater impact on your downstream conversions. Tune in to learn everything you need to create your next successful event series.
On the effort-to-ROI matrix, the best ranking marketing efforts bring value to your brand for years to come. If you think events are low on this matrix, think again. Tune in for a crash course on the content confetti approach, and learn how to extend the lifetime value of your events by remixing and repurposing all of your unique content.
In a world where marketing and brand experiences are becoming increasingly transactional, Community can be your biggest moat. But most people have no idea what the community can do for their business, or what they can do for the community. Events with attendees at the center are the key to cracking the community puzzle for your business. Pick up everything you need to run community meetups and connection-first events.
We’ve got you covered! Grab some 🍿 and hit play! Register for a future episode below and join us live to meet industry experts and fellow marketers.
Budget cuts. Layoffs. Disappointing forecasts. When danger looms, it’s not time to shrink and retreat; it’s an opportunity for something amazing. Innovators and Soothsayers use turbulent times to make agile changes, revamp their strategies, and build long-term programs that lead to profitability. Darryl Praill, CMO at AgoraPulse, is one of these people who flips stormy times on its head. And he’s here to show you how.