About

Everything we knew about the world — and the world of events — completely changed in 2020. We rethought work. We reimagined communication. And we aren’t going back. Your future marketing growth starts with events.

Virtual and hybrid events not only help forge deep connections, but also have the power to impact your funnel, your pipeline, and the future of your business. That’s the power of Event-Led Growth, and we’re going to teach you everything you need to know about it.

Event-led Growth Summit

Days
Hours
Minutes
Seconds

Speakers

Cofounder & CEO SparkToro
Chief Marketing Officer Airmeet
Co-founder
RevGenius
B2B Field & Event Marketing Leader
Community Manager Spekit
Director of Evangelism & Customer Marketing Alyce
Head of Strategic Partnerships
Agorapulse
Account Director
emc3
DJ Graffiti
Senior Community & Events Manager PowerToFly

Agenda

May 24th 2022 | Tuesday

Rise, Groove, and Shine! Opening Act by DJ Graffiti

9 : 10 am PT
12 : 10 pm ET
25 min
FIRESIDE CHAT
The Future of Engagement and Growth starts with ELG
Mark Kilens
Nick Bennett

The Future of Engagement and Growth starts with ELG

As marketers, it’s time to shift focus from generating leads to building relationships. And there’s nobody better to help you execute that shift than Mark and Nick. These two industry vets have spent their entire careers building B2B brands that customers love, and are here to share how you can do it, too.

Time to Flaunt your Trivia Knowledge - Exciting Giveaways by Alyce

9 : 45 am PT
12 : 45 pm ET
45 min
Panel
Building Interconnected Experiences
From Discovery to Retention
Jared Robin
Zoë Hartsfield
Alexandra Panyukhina
Robert Ribar

Building Interconnected Experiences From Discovery to Retention

While the rest of the world is still exploring the idea of virtual events, these marketing leaders have gone way past the proof of concept stage. Meet Aleksandra, Jared, and Zoe – they’ve turned virtual events into amazing interconnected experiences that span the entire customer journey. Tune in to learn how you can discover, engage, and grow your prospects and customers with event experiences built around your attendees.

Stretch, Refresh and Energize with Tiffany Lord!

10 : 35 am PT
01 : 35 pm ET
20-25 min
Live Brainstorming
How Do you Measure a Feeling? Demystifying ROE
(Return on Events)
Kylie Davies
Nishchal Dua

How do you Measure a Feeling? Demystifying ROE (Return on Events)

Events are all about creating that perfect feeling you want your attendees to leave with, but nobody knows how to measure this feeling — until now. Join Kylie Davis, General Manager at EMC3, for our ROE (Return on Events) measurement framework, and a collective live brainstorming session with other marketers.

Exciting Announcements and Giveaways

11 : 05 am PT
02 : 05 pm ET
25 min
Fireside chat
Create Events for Them, and Not for You: How to Better Understand Your Audience
Rand Fishkin
Mike Allton

Create Events for Them, and Not for You: How to Better Understand Your Audience

More than 60% of attendees consider an event interesting if it’s got relevant topics and good speakers. That’s why understanding your audience is crucial. What are the topics they care about? What are the problems they’re trying to solve? Who are the industry experts they’ll like to connect with? Rand has answers. Stay tuned!

Fluid Space: A Hallway to Strike Stimulating Conversations

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